The work aims to systematically explore the emotional and cognitive influencing factors of young people towards tourism cultural and creative products, and investigate their dynamic development strategies based on existing products. Semi structured interviews were conducted with 22 young people, and based on the grounded theory, 4 core categories of emotional cognition and 38 subordinate influencing factors were discussed. After consultation with 14 experts and utilization of the Delphi method to determine the causal relationship between the influencing factors of emotional cognition, a system dynamics model was constructed. In the empirical analysis section, with the existing Xuyu Glass Cup in Qinhuangdao Museum as a case study, the product evaluation index system was constructed through return visit and analytic hierarchy process. Based on the initial state of emotional cognition, intervention strategies were adopted to simulate 4 auxiliary variables and subordinate constants, and 4 dynamic development strategies were explored. Based on this, design optimization and evaluation of the research case were completed. Starting from the emotional cognition of young people, this study proposes dynamic development strategies for tourism cultural and creative products, in order to broaden the research ideas of tourism cultural and creative products.