The work aims to comprehensively explore the fundamental strategies for shaping and disseminating a more youth-oriented intangible cultural heritage (ICH) brands in the context of the digital era, so as to advance the inheritance and innovation of ICH culture while enhancing the market competitiveness of ICH brands. By meticulously analyzing the current status and challenges surrounding youth orientation and digitalization of brands, this article integrated relevant case studies and strategic insights to propose the ways for digital empowerment to facilitate the improvement of the youth-oriented image of ICH brands. Through this research, several key strategies for youth-oriented brand images of ICH brands in the digital age are identified. Firstly, it involves preserving the foundational essence of ICH culture while integrating digital technologies to enhance the visual representation of ICH brands. Secondly, it emphasizes the careful cultivation of iconic products representing ICH brands and utilizes digital technologies to facilitate the digitization of these products. Lastly, it advocates for the integration of digital marketing approaches to bridge the gap between ICH brands and consumers. These strategies offer novel perspectives and methodologies for the development of ICH brands.