Objective:To explore the application of folk art elements in product packaging design, provide more ideas for product packaging design, and make product packaging design more artistic and cultural through the application of folk art elements. Method:Analyze the connotation of traditional folk art, explore the relationship between folk art and art design, and analyze the application strategies of folk art elements in product packaging design from three levels. Conclusion:There is a very close connection between folk art and art design, mainly reflected in three aspects:folk art can provide a source of inspiration for art design; Folk art and artistic design have consistency and similarity; Folk art and art design have similarities and integration. In order to better integrate folk art elements into product packaging design, pattern elements, color elements, and material elements of folk art can be applied to product packaging design. Relevant designers should pay attention to the traditional Folk art, make it skillfully combine with modern design methods and concepts, and make the packaging design more colorful.