The work aims to explore the perceptual needs of consumers for ceramic tea sets and propose corresponding design methods to enhance the perceptual image of ceramic tea sets. Based on Kansei engineering theory, key image words and samples were identified through questionnaire survey, multidimensional scaling analysis, and cluster analysis. The morphological analysis method was used to decompose and calibrate the modeling features of typical samples, and the image system of ceramic tea set modeling was established through word clustering experiments. Combined with the semantic difference method and questionnaire survey, the user's image preferences for the tea set samples were collected. The cultural elements were introduced, the contour of cultural modeling was extracted, and the relationship between the contour modeling and the element model was constructed. The optimization was guided by the aesthetic needs of consumers, and the best design scheme was finally obtained. The modeling image model constructed by Kansei engineering and SPQ image optimization method can effectively capture consumers' perceptual demand for ceramic tea sets, thus promoting the effective dissemination of ceramic cultural and creative products.