The work aims to explore the application of the locality theory in leisure agriculture services, and use qualitative and quantitative research paradigms to explore the local design models and strategies of leisure agriculture services. Firstly, the data was sorted through online comments, and the grounded theory was used to discover the local components of leisure agriculture services and the relationships between them. Secondly, the Kano model was used to distinguish the need attribute categories of different elements for tourists through questionnaire survey. Clear user needs, collaboration with related organizations, core value mining, complete play processes, and innovative experience activities were the core categories of local leisure agriculture services; attributes of communication between human and culture as well as interpersonal communication, such as humanistic history, life elements, user characteristics, and cooperative networks, were important components of tourists' basic and expectant needs; game process attributes including technical scene creation, game process optimization, and core value mining including resources and agricultural production were important components of charming needs. In conclusion, through the analysis of the results obtained from the grounded theory and the Kano model, the corresponding service design conceptual model and strategy are finally produced, providing a reference for the local design of leisure agriculture services and improves tourist experience and satisfaction.