Digital Narrative Path of Chinese Stories in the Culture and Tourism Metaverse Space

TAO Jiayi, LI Yinan

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (10) : 97-107.

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PDF(12759 KB)
Packaging Engineering ›› 2025, Vol. 46 ›› Issue (10) : 97-107. DOI: 10.19554/j.cnki.1001-3563.2025.10.010

Digital Narrative Path of Chinese Stories in the Culture and Tourism Metaverse Space

  • TAO Jiayi, LI Yinan
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Abstract

The work aims to investigate how digital narratives effectively communicate contemporary Chinese stories in the culture and tourism metaverse space and analyze their innovations and contributions to the sustainable industry development. Based on the theoretical research, in the context of the shift from "cross-media" to "cross-culture" narratives in the metaverse space, the inductive, comparative, and case study methods were applied to summarize and analyze narratives in terms of symbols, structures, and shared spaces and explore the digital narrative path of culture and tourism metaverse space. In terms of the narrative symbols, digital technology deepened the level and connotation of narrative expression, and realized the multi-dimensional integration and innovation of symbols under cross-culture coding. On the narrative structure level, a multi-dimensional narrative space was constructed in the metaverse, forming real-time generated narrative paths based on the addressee. The interactive narrative level guided users to deeply participate in real-time interaction through cross-media interaction, situational interaction and virtual IP derivation, realizing the empathy and immersion experience of the story. The narrative path of symbol, structure and interaction not only provides a new perspective for the innovative dissemination of Chinese stories in the culture and tourism metaverse space, but also injects new impetus into the sustainable development of culture and tourism industry, conveying the contemporary value orientation and historical and cultural temperature of narrative corpus in the culture and tourism metaverse space.

Key words

digital narrative; culture and tourism; metaverse; Chinese stories; path studies

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TAO Jiayi, LI Yinan. Digital Narrative Path of Chinese Stories in the Culture and Tourism Metaverse Space[J]. Packaging Engineering. 2025, 46(10): 97-107 https://doi.org/10.19554/j.cnki.1001-3563.2025.10.010
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