Digital Intelligent Packaging Design of Agricultural Products in Traditional Villages with Banyueli as a Case Study

WEI Jincheng, WANG Meng

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (10) : 314-323.

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (10) : 314-323. DOI: 10.19554/j.cnki.1001-3563.2025.10.032

Digital Intelligent Packaging Design of Agricultural Products in Traditional Villages with Banyueli as a Case Study

  • WEI Jincheng1, WANG Meng2
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Abstract

The work aims to explore the application of digital intelligent technology in the packaging design of agricultural products in traditional villages, so as to enhance the market competitiveness and cultural heritage of these products. The current state of agricultural product packaging in traditional villages was analyzed and a strategic framework integrating "Cultural Resources + Digital Technology + Product Packaging" was proposed. With the agricultural product packaging design in the traditional village Banyueli as an example, the digital intelligent cultural and creative packaging design and the design translation of cultural resources were completed from three aspects of packaging entity design, digital technology application, and digital information generation. It was proved through practice that the integration of digital technologies such as Artificial Intelligence Generated Content (AIGC), Augmented Reality (AR), Near Field Communication (NFC), and QR codes not only enriched the interactivity and user experience of the packaging but also significantly improved the efficiency of information transmission and the depth of cultural expression. The application of digital intelligent technology in the packaging design of agricultural products has significantly enhanced the visual appeal and cultural value of the products, offering new perspectives for the market expansion and brand building of agricultural products in traditional villages.

Key words

traditional village; cultural resources; packaging entity; digital intelligence technology; digital information

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WEI Jincheng, WANG Meng. Digital Intelligent Packaging Design of Agricultural Products in Traditional Villages with Banyueli as a Case Study[J]. Packaging Engineering. 2025, 46(10): 314-323 https://doi.org/10.19554/j.cnki.1001-3563.2025.10.032

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