Since the beginning of the new century, after going through three stages:elite media, mass media, and personal media, the context of new media has formed. For contemporary visual communication design, there are both opportunities and challenges. Contemporary designers must face up to this change and actively adapt to it, opening up new development spaces in the context of new media. Through scientific analysis, we should clarify the connotation and characteristics of the new media context, grasp the transformation and development trends of visual communication design from two-dimensional to multi-dimensional, from static display to dynamic, from material to non-material, from specialization to popularization, from single sensory experience to multiple sensory experience, and from people-oriented, dimensional expansion, multiple experiences, and dynamic and static changes. We should flexibly and firmly grasp the design points from the aspects of people-oriented, dimensional expansion, multiple experiences, and dynamic and static changes. By grasping the development trends and application points of visual communication design, we can inject distinctive characteristics of the times into our works and truly make them popular among contemporary people. This is not only what the audience expects, but also the direction that contemporary design strives for.