Objective From the perspective of landscape genes, explore the path and method of cultural and creative visual design of Huangshan tea culture. Methods Firstly, the hierarchical analysis method was used to establish the hierarchical structure model and judgment matrix, and the weights of the landscape genes of Huangshan tea culture were calculated, and secondly, the identification results of the landscape genes of Taiping Houkui were used for the cultural and creative visual design and application. Results The weights of the landscape genes of Huangshan tea culture were calculated, in which the material landscape genes were more important; while the water system had the highest importance among the material landscape genes, followed by the settlement pattern of tea villages, monuments of tea affairs, topography, production environment, production crops, and production tools; among the intangible landscape genes, the importance of tea production was the highest, followed by the tea literature and art, tea activities, institutional conventions, tea picking, and concepts of beliefs. Conclusion The design example shows that the application of hierarchical analysis method for weight calculation can effectively realize the cultural and creative visual design of Taiping Houkui tea culture, create a characteristic brand image, fully explore its cultural connotation, and provide effective support for the high- quality development of Huangshan tea industry.