Combining the content of Henan Yellow River cultural research and study travel with the development of cultural and creative products can promote the construction of Henan Yellow River cultural tourism belt, make Henan tourism reach a new economic growth point, and provide a reference for the development of Henan Yellow River culture. Through document analysis and historical research, the development course of the Yellow River culture in Henan Province was briefly discussed. Through literature review and empirical research, the policies related to Henan research and study travel were reviewed, and its development status and research value were expounded. By means of investigation and analysis, the types of travel resources and excellent routes of cultural research and study in the Yellow River of Henan Province were summed up. The cultural connotation of Henan Yellow River was integrated into the research and study route, and the cultural and creative products of Henan Yellow River cultural research and study travel were designed in line with the characteristics of cultural tourism, cultural and creative integration. Combining the cultural spirit of the Yellow River in Henan Province, the content of research and study travel, and the design of cultural and creative products, with the entry point of history and culture, intangible cultural heritage folklore, stories and legends, historical allusions, water conservancy and hydraulic engineering, red culture, etc., the innovative graphics and cultural and creative product design are carried out in the content, so that the rich and heavy Yellow River culture can be expressed in more diversified forms, and the "Yellow River story" in the new era can be told well.