The work aims to explore the application of AIGC technology in the integration of contemporary Haipai printmaking and cultural and creative design, to pave new pathways for the inheritance and innovation of Haipai printmaking. The artistic development history, characteristics, and cultural value of Haipai printmaking were analyzed by reviewing literature and organizing archival materials, delving deeply into the artistic features and cultural significance of Haipai printmaking. Through case study analysis, the specific applications of AIGC technology in image generation and style transfer, and the ways through which it promoted the integration of Haipai printmaking art with cultural and creative design were explored. Additionally, the Likert scale was analyzed to evaluate satisfaction and a comparative analysis of the outcomes of cultural and creative was conducted design through data. AIGC technology plays a significant role in aiding creative conception and visual expression, enhancing design efficiency and enriching the diversity of works. The application of AIGC technology not only broadens the dissemination channels of Haipai printmaking but also strengthens its influence in contemporary culture and art, promoting the pluralistic development of printmaking art. Furthermore, the integration of Haipai printmaking enriches cultural and creative design with cultural heritage, exploring its application value and cultural significance in cultural and creative design, and providing new perspectives and practical paradigms for the inheritance and development of Haipai culture.