In order to improve the satisfaction of female users with home sanitary products, the work aims to integrate EFA and CFA-SEM theory to discuss female home sanitary products. The expectation of sanitary products was investigated in the female group, and the reliability and validity of the scale data were analyzed by EFA, so as to clarify the quality expectation of sanitary products. Then, the expected quality was verified based on CFA-SEM to evaluate the overall fit of the model and the significance of each parameter. The quality expectation of female consumers for home sanitary products was clarified, and the design practices were carried out for home sanitary products based on ergonomics. Then, the innovative design and optimization were conducted from the shape, function and material aspects of home sanitary products. A new idea is proposed for the research on product quality indicators of home sanitary products from the perspective of women, which can effectively gain insight into the real needs of consumers and greatly improve the user experience and satisfaction. In addition, the home sanitary product expectation scale has passed the EFA test and has been verified as a valid scale, which can provide a reference for subsequent investigation and research on women's bathroom products.