Under the background of rural revitalization, the cultural and creative design realizes the effective flow of cultural resources and promotes the cultural inheritance and industrial revitalization of villages and towns by reorganizing cultural genes. Therefore, the "digital intelligence" collaborative innovation design mode, as an important source of competitive advantage of the creative decision support system, has become a coupling element between the product culture gene symbol and the user demand perception. From the perspective of digital intelligence upgrading, the framework of AHP theoretical system was constructed and the Jingchu phoenix totem culture was taken as the carrier of intelligent design to explore the implied meaning of the phoenix pattern symbol, and integrate its explicit characteristics and cultural gene connotation. In terms of operation, the graphic image training mode of generative artificial intelligence was adopted, and the intelligent image design was used to accurately adapt the product design, drive the innovative application of rural regional cultural resources, and explore the path to drive the high-quality development of villages and towns with high-quality aesthetic needs. Through qualitative and quantitative empirical methods, based on the background of rural revitalization, the application of "digital intelligence" technology in the innovative design of cultural and creative products is discussed, and the method of constructing the cultural gene symbol system of phoenix pattern supported by intelligent manufacturing is put forward. The results show that the combination of clay gold process and S-shaped structure can best highlight the beautiful implication of the phoenix pattern. The digital intelligence collaborative innovation mode can accurately capture the cultural gene characteristics of the phoenix pattern, realize the intelligent adaptation and diversified transformation of traditional cultural symbols to product design, improve the competitiveness of cultural and creative products, give full play to the advantages of characteristic cultural resources, and promote the high-quality development of regional economy.