Optimal Design of Children's Paper Toys Based on Embodied Cognition-AHP-QFD

LI Zhenpeng; HU Bo

doi:10.19554/j.cnki.1001-3563.2025.12.016

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (12) : 173-181. DOI: 10.19554/j.cnki.1001-3563.2025.12.016

Industrial Design

Optimal Design of Children's Paper Toys Based on Embodied Cognition-AHP-QFD

LI Zhenpeng, HU Bo^*

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Abstract

The work aims to use the theory of embodied cognition as a guide to analyze the embodied characteristics of children, explore the user demands of paper toys, obtain corresponding design routes, and provide optimization directions for the design of children's paper toys. This article combined the embodied cognition theory with AHP-QFD to introduce children's toy design, analyze children's embodied characteristics, and obtain user demand elements of paper toys. AHP was applied to screen key needs, map and expand to obtain corresponding design requirements, and QFD was used to quantify Correlation and ranking between demand elements and design requirements, and finally clarify the direction of design optimization to guide the optimal design of children's paper toys. After research and analysis, this article obtained 5 key user demand elements and 4 necessary design requirements, 3 focus design requirements, and 4 charming design requirements that met user demands. Based on this, optimized design was carried out to meet the development needs of children, improving user satisfaction. The embodied cognition theory is combined with AHP-QFD to obtain user characteristics and product user demands from three levels: perception layer, behavior layer and situation layer, clarifying the direction of design practice optimization, realizing the "embodied cognition theory analysis of children" transformation path of "user demands guide toy design", reducing the deviation between the embodied cognition theory and design practice, children's demands and toy design, and providing new ideas and methods for the innovative design of children's paper toys.

Key words

embodied cognition / children's development needs / paper toy design / AHP / QFD

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LI Zhenpeng, HU Bo. Optimal Design of Children's Paper Toys Based on Embodied Cognition-AHP-QFD[J]. Packaging Engineering. 2025, 46(12): 173-181 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.016

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