The work aims to explore the design strategy of applying the micro-narrative structure to the dynamics of Chinese characters and innovatively express remote characters from intangible cultural heritage through dynamic design with media tools and technological support to expand the recognition and transmission pathways of Chinese character culture in micro-media environments, thereby facilitating the digital preservation and dissemination of intangible cultural heritage. Based on the analysis of development problems and opportunities of dynamic design of Chinese characters, the generation logic and evolution path of visual information dissemination in the context of micro-narrative were summarized combined with the micro-media technological characteristics and the dynamic design method. Then, the representation and kernel in the linkage of micro-narrative and dynamic design were analyzed under the direction of prolonging cognitive disintegration, enlarging the capacity of information, and guiding the values, and the design strategy was constructed from the multi-dimensional perspectives of time field, space field and consciousness field. 160 intangible heritage Chinese characters were selected as design objects, and their resource elements were sorted out, extracted and integrated, and the design logic and path innovation practice were completed under the guidance of the design strategy. The introduction of micro-narrative structure into the study of dynamic design of Chinese characters can expand the research perspective of dynamic design of fonts, enrich the application field of micro-narrative design, and also provide new ideas and reference value for the promotion and popularisation of intangible culture and intangible heritage remote characters.
Key words
intangible cultural heritage /
micro-narratives /
typography /
digital heritage /
micro-media
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