Gamification Design Strategy Based on Traditional Intangible Nuo Culture in Enshi

WANG Jing; LI Kewen; WEI Zhengcong; NIU Min

doi:10.19554/j.cnki.1001-3563.2025.12.025

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (12) : 262-273. DOI: 10.19554/j.cnki.1001-3563.2025.12.025

Industrial Design

Gamification Design Strategy Based on Traditional Intangible Nuo Culture in Enshi

WANG Jing^a, LI Kewen^b*, WEI Zhengcong^a, NIU Min^b

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Abstract

The work aims to study the gamification design method of intangible cultural heritage from the theory of gamification, so as to provide new ideas for the protection and dissemination of traditional intangible cultural heritage. The gamification method of intangible cultural heritage was constructed based on the gamification thinking. With the Nuo culture in Enshi as the practice content, the innovative dissemination of traditional intangible cultural heritage was expanded. By integrating virtual reality technology, it was expected to showcase the cultural connotations of the Nuo culture in Enshi through gamification design and simulated realistic visuals. Leveraging the advantages of gamification design, the users' participation was enhanced through high playability and immersive experiences. Combined with offline activity strategies, the users were guided to deeply appreciate the Nuo culture in Enshi and the dissemination efficiency of intangible cultural heritage was improved. The gamification design method of intangible culture is constructed, and the gamification products with the Nuo culture in Enshi as the core are designed in practice. Gamification design is an important way to spread intangible cultural heritage in the new era and gamification mode can help spread cultural heritage, which is conducive to enhancing the interest of intangible culture communication and increasing the public attention of intangible culture, and is of great significance to promote the multi-dimensional and sustainable spread of intangible culture.

Key words

intangible cultural heritage / gamification / Nuo culture in Enshi / virtual reality technology (VR)

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WANG Jing, LI Kewen, WEI Zhengcong, NIU Min. Gamification Design Strategy Based on Traditional Intangible Nuo Culture in Enshi[J]. Packaging Engineering. 2025, 46(12): 262-273 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.025

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