The work aims to explore the pragmatic instrumental value of dual articulation of symbols in the packaging design process from the perspective of linguistic semiotics. Firstly, the phenomenon of information interaction in product packaging design was examined and the ways for packaging design process to be analogized with the process of verbal expression were explored from the perspective of linguistic semiotics. Secondly, the complex relationship between textual integrity and unit discreteness in the packaging design process was analyzed from the perspective of linguistic textual features, proposing solutions to the practical issues of linguistic unit segmentation within the textual semantic field. Thirdly, the theory of symbolic articulation in linguistics was reviewed and extended to the dual articulation of packaging symbols. The instrumental value of dual articulation as a method for pragmatic analysis in packaging design was summarized. Finally, a packaging design metholology was synthesized, and then analyzed and validated through case studies. Based on the cognitive viewpoint of "design symbols with articulation", the argument that "dual articulation of symbols was even more an effective pragmatic analysis method for packaging" was proposed. A packaging language design methodology was synthesized based on dual articulation from four aspects: "the structuralist view of articulation", "the subjective agency of perspective and motivation", "the relationship between unit combination and articulation", and "the holistic control within context theory". The study concludes that the dual articulation of symbols is not only a cognitive mechanism within linguistic structures but also an effective analytical tool in packaging design. It provides a theoretical foundation and practical pathway for the development of packaging language systems, offering new insights into semantic generation and design expression mechanisms.
Key words
dual articulation /
packaging symbols /
design discourse /
textual entirety /
language units
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