In the context of the era of globalization where diverse cultures coexist, this study accurately focuses on the cutting-edge topic of the interactive integration of intangible cultural heritage inheritance and modern cultural and creative product design. It deeply elaborates on the historical memories and technical essences carried by intangible cultural heritage, as well as the innovative concepts and user-oriented principles adhered to by cultural and creative product design. Taking this as the foundation, it explores the unique values generated from the integration of the two, covering aspects such as cultural continuation, economic value addition, and aesthetic reshaping. During the research, a wide range of successful examples at home and abroad are collected, and the case analysis method and comparative research method are employed to meticulously tease out the strategies for the integration of the two. Through analysis, it is concluded that it is essential to cherish the core value of intangible cultural heritage treasures in condensing the national spirit and enriching the cultural atlas, and accurately capture the resonance points between them and the aesthetic demands of the people under the current fast-paced life and commercial logic. In terms of practical promotion, efforts are mainly concentrated on four key paths: Firstly, trace back to the origin of intangible cultural heritage, deeply extract cultural genes, and flexibly apply them to the appearance and functional conception of cultural and creative products; Secondly, unswervingly take the path of in-depth brand cultivation and create IPs with characteristics of story-telling and uniqueness; Thirdly, closely follow market fluctuations, keenly observe the trends of consumption, and keep cultural and creative designs advancing with the times; Fourthly, boldly cross boundaries, introduce cutting-edge technologies such as virtual reality and intelligent interaction to inject digital vitality into intangible cultural heritage cultural and creative works and facilitate in-depth integration.
Key words
design /
National cohesion /
Cultural soft power
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