The work aims to investigate the translation mechanism and path for the elements of Hebei's intangible cultural heritage (ICH) into internet emojis through digital design, so as to enhance the dissemination of ICH, strengthen the cultural identity among the young generation, and explore innovative paths for the digital preservation and revitalization of traditional cultures. Based on the theoretical framework integrating semiotics, network communication, and design, the literature reviews, case analyses, and comparative studies were combined to systematically examine the symbolic characteristics of Hebei's ICH and the design principles of emojis, thus putting forward the translation strategy and the design form. Then, the "shape-color-meaning" triad translation model was constructed. Additionally, three primary translation strategies were proposed, including "guided by digital symbol aesthetics", "leveraging social networking platforms", and "implementing contextual applications" and the four-dimensional design forms were also put forward, encompassing "systematic elements", "innovative styles", "standardized design", and "diversified applications". The creation of Hebei's ICH-based emojis not only facilitates the protection and transmission of intangible cultural resources but also amplifies their social influence and commercial value in the digital era, which offers novel perspectives for the digital preservation and innovative transmission of intangible cultural heritage.
Key words
intangible cultural heritage (ICH) /
internet emojis /
digital design /
Hebei's ICH /
semiotic translation
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