Cultural and Tourism Icon Design of the Fourteen Cities in Liaoning Province from the Perspective of Regional Cultural Identity

BAN Ningqiu; WANG Lin

doi:10.19554/j.cnki.1001-3563.2025.12.051

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (12) : 519-532. DOI: 10.19554/j.cnki.1001-3563.2025.12.051

Cultural and Tourism Icon Design of the Fourteen Cities in Liaoning Province from the Perspective of Regional Cultural Identity

BAN Ningqiu^1*, WANG Lin²

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Abstract

The work aims to explore the design, translation, protection and inheritance of cultural and tourism icons in the fourteen cities of Liaoning Province from the perspective of regional cultural identity, in order to enhance the cultural identity. By designing cultural and tourism icons with regional cultural characteristics and translating them into creative products, the translation and dissemination of regional culture can be achieved to enhance Liaoning's cultural soft power, promote the development of cultural industries, and create Liaoning's urban cultural business card. The regional culture of Liaoning was studied thoroughly and its formation and characteristics were analyzed. The theory of cultural identity was expounded and the three-level theory of cultural identity structure and design was applied to translate Liaoning's regional cultural elements into cultural tourism icon design elements. Then, combined with the cultural and tourism icon design practices of the fourteen cities in Liaoning, the elaboration was carried out. The importance of regional cultural identity in the design of cultural and creative products was clarified and the framework for translating Liaoning's regional culture was constructed, thus achieving the effective translation of cultural elements and product elements. 14 cultural and tourism icon images with distinct regional characteristics were reconstructed, and the development and promotion of cultural and creative products contributed to expanding the dissemination scope of regional culture. On the basis of regional cultural identity, the typical elements of self, material, and spiritual aspects of the fourteen cities in Liaoning are designed and translated to create unique Northeast cultural and tourism icons with Liaoning characteristics. This enriches the design techniques and also broadens the development ideas of Liaoning's cultural and creative products.

Key words

regional cultural identity / fourteen cities in Liaoning Province / cultural and tourism icon / cultural and creative products / design translation

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BAN Ningqiu, WANG Lin. Cultural and Tourism Icon Design of the Fourteen Cities in Liaoning Province from the Perspective of Regional Cultural Identity[J]. Packaging Engineering. 2025, 46(12): 519-532 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.051

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