Identification of Demands for Product Innovation Based on Scenario Insight and Extenics

LI Miao; ZHANG Luyu; ZHAI Yiting; SUN Zeyu

doi:10.19554/j.cnki.1001-3563.2025.14.006

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 58-68. DOI: 10.19554/j.cnki.1001-3563.2025.14.006

Industrial Design

Identification of Demands for Product Innovation Based on Scenario Insight and Extenics

LI Miao^*, ZHANG Luyu, ZHAI Yiting, SUN Zeyu

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Abstract

Traditional demand insight approaches mostly start with the user, but in the age of intelligence, it is difficult to comprehensively identify user demand scenarios primarily driven by technology. The work aims to propose the extenics to conduct extensible insights into the usage scenarios of smart products by taking the existing technology related to the product as the insight perspective and establish a process methodology for scenario extensibility design, to uncover innovative demands for product design. Firstly, the basic elements of the product scenario were obtained through data collection and user follow-up surveys. Subsequently, the extenics was used to construct the scenario models quantitatively and in a standardized manner, resulting in the acquisition of the first-level scenario through integration of these scene models. Secondly, through product structure analysis, the technical feature primitives of the product were established, and the extension direction of the scenario driven by technology was obtained with the extensible analysis method. Based on this, by using the extensible analysis method and the extension transformation method, the first-level scenario was extended, guided by the extension direction, to obtain a more detailed second-level scenario. The functional demands and functional innovation points of the product were analyzed based on the second-level scenario. Then, the Kano model was utilized to evaluate the priority of the functional demands of the product. Finally, the smart collar for the pet was taken as an example to verify the feasibility of the process. The path of scenario insight, which combined the extension method and technical perspective, was beneficial to the scenario expansion, and then realized the identification of product innovation demands. The extenics can be applied to the field of smart product scenario innovation, enriching the scenario insight method, quantifying the process of scenario innovation, and helping to identify the future functional demands for product innovation.

Key words

extenics / scenario insight / user research / user demands

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LI Miao, ZHANG Luyu, ZHAI Yiting, SUN Zeyu. Identification of Demands for Product Innovation Based on Scenario Insight and Extenics[J]. Packaging Engineering. 2025, 46(14): 58-68 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.006

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