Emotional Design of Products Considering the EEG Emotional Characteristics of Brain Regions

SHI Fengshuo; XIE Li; WANG Yuqing; GUO Jianwen

doi:10.19554/j.cnki.1001-3563.2025.14.008

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 76-87. DOI: 10.19554/j.cnki.1001-3563.2025.14.008

Industrial Design

Emotional Design of Products Considering the EEG Emotional Characteristics of Brain Regions

SHI Fengshuo, XIE Li, WANG Yuqing, GUO Jianwen^*

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Abstract

The work aims to explore the effects of emotional characteristics and multimodal combinations of different brain regions on product evaluation by taking watch products as an example, so as to improve the fineness and accuracy of evaluation. Based on the emotion recognition of EEG signals, the emotion evaluation benchmark of watch products was established, and the experiments were carried out to the multimodal combination of EEG signals and different physiological signals and the emotion signal characteristics of the left and right whole brains under the four brain regions and frontal brain regions. Based on the support vector mechanism, the optimal emotion evaluation model of watch products was established and verified by application. The evaluation system of the combination of EEG signals, ECG signals, electrodermal signals and perceptual images in the left brain region of the lower four brain regions achieved the best results, with an accuracy rate of 81.25%. It is shown that the effectiveness of multimodal information fusion and the EEG signals of the left brain region under the four brain regions can provide more emotional value information, which provides a new research perspective for in-depth understanding of emotional design.

Key words

product emotional design / EEG signals / brain region differences / multimodal / product evaluation

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SHI Fengshuo, XIE Li, WANG Yuqing, GUO Jianwen. Emotional Design of Products Considering the EEG Emotional Characteristics of Brain Regions[J]. Packaging Engineering. 2025, 46(14): 76-87 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.008

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