Gamified Sports Social Product Design Based on KANO-FBS-Perceptual Map

ZHANG Lixue; CHEN Xiang

doi:10.19554/j.cnki.1001-3563.2025.14.016

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 147-154. DOI: 10.19554/j.cnki.1001-3563.2025.14.016

Industrial Design

Gamified Sports Social Product Design Based on KANO-FBS-Perceptual Map

ZHANG Lixue, CHEN Xiang^*

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Abstract

The work aims to enhance design innovation and increase user stickiness of gamified sports social products through an integrated design approach using KANO-FBS-perceptual maps. Based on the gamification theory, the work derived the four aspects of user needs such as social interaction, authorization, the unknown, and ownership in the process of sports socialization. The KANO model was used to analyze the needs hierarchically to derive the basic needs, expectation needs, and excitement needs, and transform user needs with the help of the FBS mapping tool. The perceptual map was applied to derive the design priority levels of each functional module of sports social interaction products, and finally derive the design points of the interaction system of sports socialization products. The integrated KANO-FBS-perceptual map design methodology guided the design process of the interaction system of gamified sports and social products and promoted the innovation of sports and social product design practices. The gamification theory broadens the theoretical application scope of sport social products, and the use of the integrated design method of KANO-FBS-perceptual maps provides a reference for the design practice of sport social products.

Key words

gamification theory / sports health / KANO model / FBS mapping / perceptual map

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ZHANG Lixue, CHEN Xiang. Gamified Sports Social Product Design Based on KANO-FBS-Perceptual Map[J]. Packaging Engineering. 2025, 46(14): 147-154 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.016

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