Design of Cultural Tourism and Health Care Service Applications Based on Perceived Affordance Theory

ZHANG Ningning; TIAN Siyu; LANG Xueying; BU Liyan

doi:10.19554/j.cnki.1001-3563.2025.14.019

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 176-185. DOI: 10.19554/j.cnki.1001-3563.2025.14.019

Industrial Design

Design of Cultural Tourism and Health Care Service Applications Based on Perceived Affordance Theory

ZHANG Ningning, TIAN Siyu, LANG Xueying, BU Liyan^*

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Abstract

The work aims to explore the model of cultural tourism and health care services, construct a service system framework based on perceived affordance theory, and propose an App design method that is in line with the cultural tourism and health care industry. Firstly, the current situation of cultural tourism and health care services in China was analyzed and the priority ranking of user needs was obtained through the analysis of Kano model. Secondly, the perceived affordance theory was corresponded with the demand of tourists in the cultural tourism and health care industry to construct a framework of "demand - perceived affordance - function" for the cultural tourism and health care service App. Finally, by combining the theoretical layer, demand layer, and service item practice layer, the targeted improvement of service gaps was completed, and a framework for the cultural tourism and health care service system was constructed. The user experience process of cultural tourism and health care services was sorted out, and combined with "three stages" and "two usage scenarios", the design of a cultural tourism and health care service user end App and management end workbench, with Dalian Jinshitan Tourism Resort as an example, was completed. The combination of perceived affordance theory and Kano model can derive the classification and priority of user service demands for the cultural tourism and health care industry, and provide reference and specifications for the design of cultural tourism and health care Apps.

Key words

cultural tourism and health care / user demands / perceived affordance theory / service design / Kano model

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ZHANG Ningning, TIAN Siyu, LANG Xueying, BU Liyan. Design of Cultural Tourism and Health Care Service Applications Based on Perceived Affordance Theory[J]. Packaging Engineering. 2025, 46(14): 176-185 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.019

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