Innovative Design of Huashan Rock Painting Genes in Cultural and Creative Products

NIE Hui; XU Xin; LI Xingfen; MOU Biao

doi:10.19554/j.cnki.1001-3563.2025.14.022

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 210-222. DOI: 10.19554/j.cnki.1001-3563.2025.14.022

Industrial Design

Innovative Design of Huashan Rock Painting Genes in Cultural and Creative Products

NIE Hui¹, XU Xin², LI Xingfen¹, MOU Biao^2,*

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Abstract

The work aims to explore the innovative design method of Huashan rock painting culture genes applied to modern cultural and creative products, and expand the inheritance path of Huashan rock painting culture. The meme theory was used to excavate the artistic features of Huashan rock painting, such as shape, composition and color, and extract the cultural genes of Huashan rock painting. The analytic hierarchy process was used to construct the gene structure model, and the high-weight Huashan rock painting cultural genes were screened to achieve gene screening. Based on the selection results, the shape grammar was used to deduce the shape of high-weight memes, and a new pattern was obtained. The innovative application paths in cultural and creative design were put forward, such as "the extended experience of decorative art, the situational experience of cultural scene interaction, and the artistic conception experience of cultural connotation inheritance". Design practice has proved that the application of analytic hierarchy process (AHP) and shape grammar can effectively realize the selection and innovative design application of Huashan rock painting cultural genes, realize the comprehensive experience of product objective, context and artistic conception, and provide a reference for the communication and innovation expansion path of Huashan rock paintings, as well as the design of cultural and creative products.

Key words

Huashan rock painting / cultural gene / analytic hierarchy process (AHP) / shape grammar / cultural and creative product design

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NIE Hui, XU Xin, LI Xingfen, MOU Biao. Innovative Design of Huashan Rock Painting Genes in Cultural and Creative Products[J]. Packaging Engineering. 2025, 46(14): 210-222 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.022

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