Construction of Visual Style of Children's Picture Books Based on Visual Cognition Characteristics

YANG Jiamei; WANG Shaodong; ZHANG Xinyou; ZHANG Zhenni

doi:10.19554/j.cnki.1001-3563.2025.14.026

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 253-266. DOI: 10.19554/j.cnki.1001-3563.2025.14.026

Visual Communication Design

Construction of Visual Style of Children's Picture Books Based on Visual Cognition Characteristics

YANG Jiamei^1,2, WANG Shaodong^1,2,*, ZHANG Xinyou^1,2, ZHANG Zhenni^1,2

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Abstract

Children's picture books, as an indispensable carrier of early childhood education, have a significant impact on children's cognition. Optimizing the visual design elements of picture books not only enriches children's reading experience, but also has important significance in promoting their cognitive development. In this study, eye-tracking experiments and questionnaire surveys were combined to systematically measure the physiological and psychological data of participants, and samples of picture book illustrations were selected through focus group interviews. With the aid of morphological analysis, the design elements of the visual style of children's picture books were deconstructed, and the eye-tracking data of participants on different illustration samples were recorded and analyzed in detail, thus constructing a satisfaction matrix of the samples. This study constructed a design model for the visual style of children's picture books, obtaining multiple combinations of image design elements, each of which had a positive impact on the visual effect of picture books. Based on the eye-tracking experiment, the study scientifically evaluates children's visual attraction to different illustration styles, and summarizes a set of practical and effective design models, aiming to enhance children's interest in reading picture books, achieve the rational use of visual styles, and further improve the quality and efficiency of picture book publishing. It provides scientific theoretical support and practical guidance for professionals in the field of picture book creation and publishing.

Key words

children's picture books / visual style / visual cognitive characteristics

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YANG Jiamei, WANG Shaodong, ZHANG Xinyou, ZHANG Zhenni. Construction of Visual Style of Children's Picture Books Based on Visual Cognition Characteristics[J]. Packaging Engineering. 2025, 46(14): 253-266 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.026

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