Man-machine Co-creation Design of Intangible Cultural Heritage Digital Creative Products from the Perspective of AIGC Multi-modal Narrative

LI Xu; LIU Yanjie; HUANG Guihong

doi:10.19554/j.cnki.1001-3563.2025.14.032

PDF(8345 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 313-327. DOI: 10.19554/j.cnki.1001-3563.2025.14.032

Man-machine Co-creation Design of Intangible Cultural Heritage Digital Creative Products from the Perspective of AIGC Multi-modal Narrative

LI Xu^*, LIU Yanjie, HUANG Guihong

Author information +

History +

Abstract

The work aims to construct a design method of digital narrative creative transformation of intangible cultural heritage and multi-modal man-machine co-creation of products from the perspective of AIGC multi-modal narrative, so as to provide new ideas and paths for AIGC to empower the inheritance and creative transformation of intangible cultural heritage. Based on the development logic of AIGC multi-modal narrative, its role in the digital creative transformation of intangible cultural heritage was analyzed. The coupling relationship between multi-modal cultural elements such as text, pattern image and cultural interaction in intangible cultural heritage projects and the multi-modal design of intangible cultural heritage digital creative products was discussed. According to the diversified demand characteristics of digital cultural consumption of generation Z users, a human-computer co-creation method with the construction of multi-modal digital narrative as the main axis, and the designer's "goal setting-element extraction-content integration-scene application" and AIGC's "narrative analysis-intelligent decoding-modal reconstruction-cross-border presentation" as the features was proposed. Based on this, the digital creative products of Guizhou "Nuo opera" intangible cultural heritage were designed. It was concluded that the man-machine co-creation design method from the perspective of AIGC multi-modal narrative created the intangible cultural heritage product "Guardian of Mountain God" with three modes of text narrative, visual narrative and interactive narrative, which enhanced the digital expression and communication effect of Nuo opera. In conclusion, the AIGC multi-modal narrative man-machine co-creation design method can better realize the multi-dimensional interactive experience of "creative transformation and cross-border interconnection" of intangible cultural heritage culture, and provide a new design path and practical guidance for the digital creative transformation and product application of intangible cultural heritage.

Key words

AIGC / multi-modal narrative / man-machine co-creation / intangible cultural heritage / digital creative products / design

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LI Xu, LIU Yanjie, HUANG Guihong. Man-machine Co-creation Design of Intangible Cultural Heritage Digital Creative Products from the Perspective of AIGC Multi-modal Narrative[J]. Packaging Engineering. 2025, 46(14): 313-327 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.032

References

[1] 中共中央办公厅、国务院办公厅. 关于推进实施国家文化数字化战略的意见[J]. 国家图书馆学刊, 2022, 31(4): 49.
The General Office of the Central Committee of the Communist Party of China, the General Office of the State Council. Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy[J]. National Library Journal, 2022, 31(4): 49.
[2] 狄野. 视觉叙事中的图像建构与传播[J]. 装饰, 2015(2): 130-131.
DI Y.Image Construction and Communication in Visual Narrative[J]. Decoration, 2015(2): 130-131.
[3] 何国平, 廖云静. “中国好故事”数据库国际传播数字产品叙事的实证研究[J]. 湘潭大学学报(哲学社会科学版), 2024, 48(4): 153-159.
HE G P, LIAO Y J.An Empirical Study on the Narrative of Digital Products in International Communication of “China Good Story” Database[J]. Journal of Xiangtan University( Philosophy and Social Sciences Edition), 2024, 48(4): 153-159.
[4] 章萌. 互动数字叙事产品的价值评价体系初探[J]. 出版科学, 2020, 28(6): 90-101.
ZHANG M.A Preliminary Study on the Value Evaluation System of Interactive Digital Narrative Products[J]. Publication Science, 2020, 28(6): 90-101.
[5] 付雅明, 普欣宇. 数字叙事理论下多模态档案资源开发模式探究——以“跟着档案观上海”数字人文平台为例[J]. 图书馆杂志, 2025, 44(5): 97-109.
FU Y M, PU X Y.Exploring the Development Mode of Multi-modal Archives Resources under the Digital Narrative Theory — Taking the Digital Humanities Platform of ' Following the Archives to View Shanghai' as an Example[J]. Library Magazine, 2025, 44(05): 97-109.
[6] MARLAR L S.Capturing the Dynamics of Narrative Development in an Oral Storytelling Performance: A Multimodal Perspective[J]. Language and Literature, 2010, 19(4): 357-377.
[7] SKAIN R L.The Fragmented Digital Gaze: The Effects of Multimodal Composition on Narrative Perspective[J]. Qualitative Inquiry, 2016, 22(3): 183-190.
[8] 翟羽佳. 大语言模型应用于图书馆建设未来学习中心的适应性、风险与策略[J]. 图书馆学研究, 2024(7): 77-85.
ZHAI Y J. The Adaptability, Risks and Strategies of Applying the Big Language Model to the Construction of Future Learning Centers in Libraries[J]. Library Science Research, 2024(7): 77-85.
[9] 刘静, 郭龙腾. GPT-4对多模态大模型在多模态理解、生成、交互上的启发[J]. 中国科学基金, 2023, 37(5): 793-802.
LIU J, GUO L T.GPT-4 Inspires Multimodal Understanding, Generation and Interaction of Multimodal Large-scale Models[J]. China Science Foundation, 2023, 37(5): 793-802.
[10] 程樯, 陈微. 数智化“生成式”电影多模态交互构建研究[J]. 电影艺术, 2024(3): 110-119.
CHENG Q, CHEN W.Research on the Construction of Multimodal Interaction in Digital Intelligent ' Generative ' Films[J]. Film Art, 2024(3): 110-119.
[11] ERDEM E, KUYU M, YAGCIOGLU S, et al.Neural Natural Language Generation: A Survey on Multilinguality, Multimodality, Controllability and Learning[J]. Journal of Artificial Intelligence Research, 2022(73): 1131-1207.
[12] HOLLZINGER A, MALLE B, SARANTI A, et al.Towards Multi-modal Causability with Graph Neural Networks Enabling Information Fusion for Explainable AI[J]. Information Fusion, 2021(71): 28-37.
[13] 刘知明, 孙晗, 彭志军. AIGC视域下非遗文创产品的数字化转型升级路径研究[J]. 包装工程, 2024, 45(增刊1): 147-153.
LIU Z M, SUN H, PENG Z J.Research on the Digital Transformation and Upgrading Path of Intangible Cultural and Creative Products from the Perspective of AIGC[J]. Packaging Engineering, 2024, 45(Sup. 1): 147-153.
[14] 崔亚娟. 融媒体视域下科普视频的跨媒介叙事研究[J]. 科普研究, 2023, 18(6): 14-23.
CUI Y J.Cross-media Narrative Research on Popular Science Video from the Perspective of Media Convergence[J]. Popular Science Research, 2023, 18(6): 14-23.
[15] 电通创意. 《折中一代:Z世代半推半就的人生》——电通创意发布2024 dentsu Z趋势报告[J]. 中国广告, 2024(4): 66-68.
Dentsu Creative. “Eclectic Generation: Z Generation Half a Life”- Dentsu Creative Released2024 Dentsu Z Trend Report[J]. China Advertising, 2024(4): 66-68.
[16] 何绍辉. Z世代青年的形成背景与群体特征[J]. 中国青年研究, 2022(8): 14-20.
HE S H.The Formation Background and Group Characteristics of Generation Z Youth[J]. China Youth Research, 2022(8) : 14-20.
[17] 胡勇. 概念意义视阈下多模态叙事绘本图文关系研究[J]. 江西社会科学, 2021, 41(6): 104-111.
HU Y.Research on the Graphic-textual Relationship of Multimodal Narrative Picture Books from the Perspective of Conceptual Meaning[J]. Jiangxi Social Sciences, 2021, 41(6): 104-111.
[18] CNNIC: 互联网助力数字消费发展蓝皮书|互联网数据资讯网-199IT|中文互联网数据研究资讯中心-199IT [EB/OL]https://www.199it.com/archives/1716437.html
CNNIC: Internet boosts digital consumption development blue book|Internet Data Information Network- 199IT|Chinese Internet Data Research Information Center- 199IT [EB/OL] https://www.199it.com/archives/1716437.html
[19] 仲建琴. 人机协同的内容生产模式[J]. 青年记者, 2020(36): 44-45.
ZHONG J Q.Human-machine Collaborative Content Production Model[J]. Young Journalist, 2020(36): 44-45.
[20] 袁嘉良, 金贵荣. 从机械拼贴到人机共创:电影影像技术演进中的视觉合成与生成[J]. 当代电影, 2024(5): 150-156.
YUAN J L, JIN G R.From Mechanical Collage to Human-machine Co-creation: Visual Synthesis and Generation in the Evolution of Film Imaging Technology[J]. Contemporary Film, 2024(5): 150-156.
[21] 万力勇, 杜静, 熊若欣. 人机共创:基于AIGC的数字化教育资源开发新范式[J]. 现代远程教育研究, 2023, 35(5): 12-21.
WAN L Y, DU J, XIONG R X.Human-computer Co-creation : AIGC-based New Paradigm for the Development of Digital Educational Resources[J]. Modern Distance Education Research, 2023, 35(5): 12-21.
[22] 刘敏. 谈非物质文化遗产档案管理工作——以德江傩堂戏为例[J]. 北京档案, 2013(6): 36-37.
LIU M.On the Management of Intangible Cultural Heritage Archives-Taking Dejiang Nuotang Opera as an Example[J]. Beijing Archives, 2013(6): 36-37.
[23] 王静思. 浅谈贵州德江傩戏文化保护问题[J]. 教育教学论坛, 2012(增刊1): 201-202.
WANG J S.A Brief Discussion on the Protection of Nuo Opera Culture in Dejiang, Guizhou[J]. Education and Teaching Forum, 2012(Sup. 1): 201-202.
[24] 张安琪. 新媒体环境下德江傩文化的现状及保护研究[J]. 文物鉴定与鉴赏, 2019(23): 86-87.
ZHANG A Q.Research on the Current Situation and Protection of Dejiang Nuo Culture under the New Media Environment[J]. Relics Identification and Appreciation, 2019(23): 86-87.
[25] 杨嘉铭. 贵州省德江县傩堂戏及其面具文化考察报告(上)[J]. 四川民族学院学报, 2010, 19(3): 18-27.
YANG J M.Investigation Report on Nuotang Opera and Its Mask Culture in Dejiang County, Guizhou Province(I)[J]. Journal of Sichuan University for Nationalities, 2010, 19(3): 18-27.
[26] 董文丽. 地方戏曲推广模式探析——以德江傩戏为例[J]. 戏剧之家, 2020(24): 34-35.
DONG W L.An Analysis of the Promotion Model of Local Opera-Taking Dejiang Nuo Opera as an Example[J]. Drama House, 2020(24): 34-35.
[27] 王兰英. 国家非物质文化遗产德江傩堂戏面具的造型艺术探析[J]. 贵州民族研究, 2012(2): 45-47.
WANG L Y.An Analysis of the Plastic Arts of the Masks of Nuotang Opera in Dejiang, a National Intangible Cultural Heritage[J]. Guizhou Ethnic Studies, 2012(2): 45-47.