Objective: By studying the elements of farmer paintings, we can better inherit and protect this folk culture, thereby enhancing people's awareness and appreciation of folk culture. Integrating the elements of farmer paintings into the design of cultural and creative products will provide more creative and distinctive ideas to enrich the cultural connotation of these products. This approach transforms them into not just commodities, but works of art that carry culture and stories, increasing the cultural value and market competitiveness of the products. Method: Using theoretical research methods, we will review relevant literature to understand the history, cultural value of farmer paintings, and their application in cultural and creative products, clarifying the theoretical foundation of the study. Through field research methods, we will conduct interviews with farmer painting artists, cultural and creative product designers, and consumers to understand the creative process of farmer paintings and their cultural connotations, inspiring design ideas. Conclusion: The artistic characteristics of farmer paintings include four points: the subject matter is full of life atmosphere; The composition emphasizes narrative; Exaggerated design with rich imagination; The colors are bold and bright, lively and jumping. In the innovative design of cultural and creative products with rural painting elements, folk art should be deconstructed and reorganized, and design concepts should be innovated; Emphasize the simplification of elements in farmer paintings to make the expression more concise; Extract concrete elements of farmer paintings and apply them; Extract imagery elements from farmer paintings and transform them; When applying farmer painting elements, attention should be paid to the cultural and practical aspects of cultural and creative products.
Key words
Farmer paintings /
Cultural and creative design /
Theme /
Composition /
Stylistic language
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
[1] 王世博. 文旅融合背景下舞阳农民画文创设计研究[D]. 郑州: 中原工学院, 2023.
WANG S B.Research on Cultural and Creative Design of Farmer Paintings in Wuyang under the Background of Cultural and Tourism Integration[D]. Zhengzhou: Zhongyuan University of Technology, 2023
[2] 范慧芳. 共同富裕背景下设计扶贫数字文创产品设计研究[D]. 杭州: 杭州电子科技大学, 2023.
FAN H F.Research on Designing Poverty Alleviation Digital Cultural and Creative Products under the Background of Common Prosperity[D]. Hangzhou: Hangzhou University of Electronic Science and Technology, 2023
[3] 赵利红. 东丰农民画文创品牌构建策略研究[D]. 长春: 吉林大学, 2023.
ZHAO L H.Research on the Construction Strategy of Dongfeng Farmers' Painting Cultural and Creative Brand[D]. Changchun: Jilin University, 2023
[4] 张紫露. 安塞农民画元素在文创产品中的应用[J]. 天工, 2022(36): 64-66.
ZHANG Z L.The Application of Ansai Farmer Painting Elements in Cultural and Creative Products[J]. Tiangong, 2022(36): 64-66.
[5] 胡艳珍, 王世博. “舞阳农民画”文创设计策略与方法探究[J]. 明日风尚, 2022(18): 80-83.
HU Y Z, WANG S B.Exploration of Cultural and Creative Design Strategies and Methods for "Wuyang Farmer Paintings"[J]. Tomorrow's Fashion, 2022(18): 80-83.
[6] 刘大泯, 刘炳麟. 贵州农民画的现状及发展对策研究[J]. 贵州师范学院学报, 2022, 38(4): 49-56.
LIU D M, LIU B L.Research on the Current Situation and Development Strategies of Guizhou Farmers' Painting[J]. Journal of Guizhou Normal University, 2022, 38(4): 49-56
[7] 常虹, 潘晓露. 农民画色彩分析介入嘉兴文创产品开发研究[J]. 计算机仿真, 2022, 39(4): 296-302.
CHANG H, PAN X L.Research on the Involvement of Color Analysis in the Development of Jiaxing Cultural and Creative Products in Farmer Paintings[J]. Computer Simulation, 2022, 39(4): 296-302
[8] 裴晓. 传统民俗的文创设计创新与推广研究——以陕西非遗户县农民画为例[J]. 造纸装备及材料, 2022, 51(3): 115-117.
PEI X.Research on Innovation and Promotion of Cultural and Creative Design of Traditional Folklore - Taking the Farmer's Painting of Huxian County, Shaanxi Intangible Cultural Heritage as an Example[J]. Paper Equipment and Materials, 2022, 51(3): 115-117
[9] 赵娜. 基于海洋文化的日照农民画文创产品设计[J]. 鞋类工艺与设计, 2021(18): 55-57.
ZHAO N.Design of Rizhao Farmer Painting Cultural and Creative Products Based on Ocean Culture[J]. Footwear Crafts and Design, 2021(18): 55-57
[10] 张思珑, 梁新建. 三江侗族农民画元素在文创产品中的应用研究[J]. 民博论丛, 2020(2): 254-261.
ZHANG S L, LIANG X J.Research on the Application of Dong Ethnic Farmers' Painting Elements in Cultural and Creative Products in Sanjiang[J]. Minbo Luncong, 2020(2): 254-261
[11] 刘娜. 日照农民画在文旅产品中的应用[J]. 文化产业, 2021(16): 65-66.
LIU N.Application of Rizhao Farmer Painting in Cultural and Tourism Products[J]. Cultural Industry, 2021(16): 65-66
[12] 朱丽娜, 徐晓臻. 东丰农民画在文创产品包装设计中的应用[J]. 西部皮革, 2020, 42(23): 52.
ZHU L N, XU X Z.The Application of Dongfeng Farmer Painting in Packaging Design of Cultural and Creative Products[J]. Western Leather, 2020, 42(23): 52.
[13] 黎悦. 綦江农民版画文创产品设计研究[D]. 上海: 华东理工大学, 2020.
LI Y.Research on the Design of Qijiang Farmers' Printmaking Cultural and Creative Products[D]. Shanghai: East China University of Science and Technology, 2020
[14] 段阳阳. 秀洲农民画的文创产品设计开发初探[J]. 流行色, 2019(12): 49-50.
DUAN Y Y.Exploring the Design and Development of Cultural and Creative Products in Xiuzhou Farmers' Paintings[J]. Popular Colors, 2019(12): 49-50
[15] 周琳. 基于龙门农民画的文创产品设计探讨[J]. 艺术科技, 2018, 31(4): 1-4.
ZHOU L.Exploration of Cultural and Creative Product Design Based on Longmen Farmer Paintings[J]. Art Technology, 2018, 31(4): 1-4.
PDF(295 KB)
渝公网安备 50010702501717号