Countermeasures for IP Transformation of Cultural Value of Traditional Crafts of the Zhuang

WANG Ying

doi:10.19554/j.cnki.1001-3563.2025.14.042

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (14) : 409-418. DOI: 10.19554/j.cnki.1001-3563.2025.14.042

Design Discussion

Countermeasures for IP Transformation of Cultural Value of Traditional Crafts of the Zhuang

WANG Ying^*

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Abstract

The work aims to analyze the characteristics of the evolution of traditional craft culture values of the Zhuang from the perspective of IP transformation, put forward countermeasures for the IP transformation of traditional craft culture values of the Zhuang, and promote the development of the traditional craft culture industry of the Zhuang. By combing the representative traditional craft cultural resources of the Zhuang, and analyzing the IP transformation of traditional craft culture values of the Zhuang in stages based on typical cases, a sound IP industry chain and multi-scene and multi-factor development strategies were proposed from the perspective of IP transformation of traditional craft culture values of the Zhuang. The IP transformation of traditional Zhuang craft culture values presented the evolution characteristic of "traditional craft→cultural resources→cultural IP", and the existing industrial development was at the front end of the cultural IP transformation industry chain, so it was urgent to deeply excavate the Zhuang cultural resources, constantly enrich the cultural resources IP industry chain links, and form a high-quality IP industry chain. In conclusion, it is required to build a Zhuang traditional craft cultural IP industry chain, strengthen the diversification and precision of cultural IP dissemination, and attach importance to the circle and scene of cultural IP consumption, so as to continuously promote the effective fusion of the traditional craft cultural resources and the IP industry, and achieve the value-added value of the Zhuang traditional craft culture.

Key words

Zhuang traditional crafts / cultural value / IP transformation

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WANG Ying. Countermeasures for IP Transformation of Cultural Value of Traditional Crafts of the Zhuang[J]. Packaging Engineering. 2025, 46(14): 409-418 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.042

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