This paper focuses on the visual communication design of commercial advertisement design in the new media era. The rise of new media has reshaped the mode of visual information transmission and interaction, and promoted visual communication design from static to dynamic interaction. AR, VR, AI and other technologies inject vitality into it. In order to improve the communication effect and user experience of commercial advertisement design, this paper puts forward some strategies, such as attracting the audience's attention by using eyeball effect, carrying out interactive design to enhance the sense of experience, rationally allocating and flexibly adjusting design elements, analyzing user needs and innovating advertising modes.
Key words
The new media era /
Commercial advertising design /
Visual communication design /
Eyeball effect /
Interactive design
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