Museum Digital Creative Experience Design Based on SICAS-AHP Method

MA Xiaona; WANG Weirui; XU Yingqing

doi:10.19554/j.cnki.1001-3563.2025.16.019

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 232-242. DOI: 10.19554/j.cnki.1001-3563.2025.16.019

Industrial Design

Museum Digital Creative Experience Design Based on SICAS-AHP Method

MA Xiaona¹, WANG Weirui¹, XU Yingqing^2,*

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Abstract

As public demand and behavioral patterns for museum cultural and creative experiences have evolved, the work aims to enhance the value of these experiences by proposing a research method based on the SICAS model and the Analytic Hierarchy Process (AHP), so as to investigate the user experience demands for digital museum cultural and creative products and refine design strategies. Based on the attributes of museum cultural and creative products, the SICAS theoretical model from consumer behavior studies was introduced to define five procedural user experience demands: perception, interest, interaction, action, and sharing. Subsequently, the AHP was applied to calculate the objective weight values of these five demands. Based on these weight values, design strategies for digital museum cultural and creative experiences were proposed, followed by case designs and validation of practical results. The conclusion indicates that user demands for digital museum cultural and creative experiences are reflected throughout the processes of perception, interest, interaction, action, and sharing, with the action layer holding the highest weight. Effective enhancement of the experience value and dissemination efficiency of museum cultural and creative products can be achieved through emotional connections with living IPs, immersive digital experiences, and spontaneous social sharing, providing valuable references for the design of digital museum cultural and creative experiences.

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museum cultural and creative works / digitization / experience design / SICAS model / Analytic Hierarchy Process (AHP)

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MA Xiaona, WANG Weirui, XU Yingqing. Museum Digital Creative Experience Design Based on SICAS-AHP Method[J]. Packaging Engineering. 2025, 46(16): 232-242 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.019

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