Interaction Strategies between Generation Z and Digital Cultural and Creative Cloud Platforms

LUO Ziting

doi:10.19554/j.cnki.1001-3563.2025.16.023

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 278-292. DOI: 10.19554/j.cnki.1001-3563.2025.16.023

Industrial Design

Interaction Strategies between Generation Z and Digital Cultural and Creative Cloud Platforms

LUO Ziting^*

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Abstract

The work aims to explore the impact of digital cultural consumption behaviour of Generation Z on the cultural industry and propose an effective interaction strategy for constructing a cultural and creative cloud platform that meets Generation Z's needs. By collecting and analyzing the consumption behaviour data of Generation Z, and combining digital humanities theory and media theory, the behavioural patterns and preferences of Generation Z in cultural consumption were discussed. Qualitative and quantitative research methods, including questionnaires and in-depth interviews, were used to collect data on the attitudes and needs of Generation Z towards cultural products. It was found that Generation Z had a significant preference for cultural products that were rich in cultural connotation and innovative design, and they interacted with brands through social media and KOLs. In addition, Generation Z tended to participate in highly interactive and personalized digital platforms. According to the results of this study, in order to satisfy the personalized needs of Generation Z and enhance their cultural consumption dynamics, cultural and creative cloud platforms should adopt a cross-border integration strategy that combines digital interaction and user engagement. This study not only reveals the consumption behavior of Generation Z, but also provides new perspectives and practical paths for the digital transformation of the cultural industry.

Key words

Generation Z's cultural consumption / digital cultural and creative platform / industry-education integration ecosystem / social media interaction / user behaviour analysis

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LUO Ziting. Interaction Strategies between Generation Z and Digital Cultural and Creative Cloud Platforms[J]. Packaging Engineering. 2025, 46(16): 278-292 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.023

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