Research on Interactive Agricultural Packaging Design Based on Embodied Cognition

LUO Zhehui; XIA Jingyi

doi:10.19554/j.cnki.1001-3563.2025.16.029

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 349-359. DOI: 10.19554/j.cnki.1001-3563.2025.16.029

Visual Communication Design

Research on Interactive Agricultural Packaging Design Based on Embodied Cognition

LUO Zhehui, XIA Jingyi^*

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Abstract

The work aims to explore a new model of interactive agricultural packaging design from the perspective of embodied cognition, so as to reduce the barriers in the process of packaging interaction and to bring consumers and products closer together. Firstly, through an in-depth analysis of the characteristics and design status quo of interactive agricultural packaging, it was found that the user's physical and mental experience was often neglected during the use of the product, and the questionnaire survey method, the user experience journey mapping method and opportunity point analysis were adopted to dig deeper into the actual needs of consumers; Secondly, using the theory of embodied cognition, the embodied interaction mode of multi-sensory superposition, associative alternation and memory storage was proposed to reconstruct the association between perception-body-environment in the interactive packaging design of agricultural products, and to put forward the strategy of recognizable, interactive and friendly packaging design of agricultural products; Finally, taking the interactive agricultural product packaging "Wai-Wai Lemon" as an example, the design strategy was empirically demonstrated. The application of packaging design strategies based on the embodied cognition theory to interactive packaging design for agricultural products helps to enhance users' physical and mental experience and engagement when using the packaging, and provides new perspectives and ideas for packaging design for agricultural products.

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embodied cognition / interaction design / agricultural packaging

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LUO Zhehui, XIA Jingyi. Research on Interactive Agricultural Packaging Design Based on Embodied Cognition[J]. Packaging Engineering. 2025, 46(16): 349-359 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.029

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