Meaning Generation of the "Most Beautiful Books" from the Perspective of Semiotic Dual-axis Theory

HE Lujun; WANG Danyang

doi:10.19554/j.cnki.1001-3563.2025.16.031

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 372-378. DOI: 10.19554/j.cnki.1001-3563.2025.16.031

Visual Communication Design

Meaning Generation of the "Most Beautiful Books" from the Perspective of Semiotic Dual-axis Theory

HE Lujun, WANG Danyang^*

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Abstract

With the development of the social economy, people's demand for cultural products is no longer limited to practicality alone; their aesthetic needs are also increasing. In the context of a consumer society, book cover design has gradually become a decisive factor influencing consumers' choices to purchase books. Through the framework of the semiotic dual-axis theory, book cover design of the Chinese award-winning works of the "World's Most Beautiful Book" in 2024 was analyzed. From the perspective of semiotics, ways for the award-winning works achieve the unity of content and form in the design process were explored, and the generation mechanism of symbolic meaning in design was analyzed through specific examples. Chinese award-winning works successfully achieved an organic combination of content and form in book cover design. Through the analysis of the semiotic dual-axis theory, these works not only offered people aesthetic enjoyment visually, but also enhanced the cultural value and information transmission effect of the books at the symbolic level. A successful book cover design not only needs to highlight visually, but also closely integrates with the book content at the symbolic level to achieve a dual enhancement of aesthetic and cultural values. This provides new ideas and methods for future book cover design.

Key words

semiotic dual-axis / book cover design / meaning generation / most beautiful books

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HE Lujun, WANG Danyang. Meaning Generation of the "Most Beautiful Books" from the Perspective of Semiotic Dual-axis Theory[J]. Packaging Engineering. 2025, 46(16): 372-378 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.031

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