To explore the methods of applying traditional craft arts in cultural and creative product design, provide more and better ideas for cultural and creative product design, optimize the design of cultural and creative products, and enhance the cultural connotation of cultural and creative products. The research methods include literature review, theoretical research, and case study. The application of traditional craft arts in cultural and creative product design is beneficial to display China's excellent traditional culture, and promote the integration of the timeliness and inheritability of cultural and creative products. Therefore, it is necessary to attach importance to the application of traditional craft arts in cultural and creative product design, excavate the artistic value of traditional craft arts to provide inspiration for cultural and creative design; explore the practical value of traditional craft arts to make cultural and creative products more practical; enhance the reference and application of traditional craft arts elements; focus on the combination of tradition and modernity to enable cultural and creative products to draw on the power of traditional culture and give them more contemporary significance.
Key words
traditional applied arts /
creative product design /
emotional expression /
modernity /
tradition
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