To explore the creative expression of graphics in poster design, and provide reference and guidance for enriching the content of poster design and improving the overall level of poster design. Using research methods such as literature review and case study, starting from the value and significance of graphic creativity in poster design, explore the connotation of graphic creativity in poster design, and explore the implementation strategies of graphic creativity in poster design.The graphic creativity in poster design can achieve accurate and high-speed transmission of information, and achieve direct communication of visual expression. In order to better express graphic creativity in poster design, designers should focus on the theme of the poster for graphic creative expression. At the same time, they should pay attention to the graphic creativity to meet the requirements of public life, reflect the charm of traditional culture, and learn to use isomorphism. In this way, the graphic creative expression of poster design can be more rich and effective.
Key words
poster design /
Graphic creative expression /
Creative thinking /
isomorphism
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
[1] 胥敏. 电影海报设计中的图形创意[N]. 中国电影报, 2023-07-05(11).
XU M. Graphic Creativity in Film Poster Design[N]. China Film Daily, 2023-07-05(11).
[2] 郝瑞姝. 探究商业海报设计中同构图形的创意策略[J]. 天工, 2023(11): 60-62.
HAO R S.Exploring Creative Strategies for Isomorphic Graphics in Commercial Poster Design[J]. Tiangong, 2023(11): 60-62.
[3] 夏楠. 图形创意在视觉营销中的表现与应用[J]. 淮南职业技术学院学报, 2023, 23(2): 118-120.
XIA N.The Expression and Application of Graphic Creativity in Visual Marketing[J]. Journal of Huainan Vocational and Technical College, 2023, 23(2): 118-120.
[4] 张剑. 图形创意在平面海报设计中的应用研究[J]. 艺术大观, 2022(10): 63-65.
ZHANG J.Research on the Application of Graphic Creativity in Graphic Poster Design[J]. Art Review, 2022(10): 63-65
[5] 郭晴晴. 图形创意在海报设计中的表现——以福田繁雄的海报为例[J]. 绿色包装, 2022(3): 94-97.
GUO Q Q.The Expression of Graphic Creativity in Poster Design — Taking Fukuda Fanxiong's Poster as an Example[J]. Green Packaging, 2022(3): 94-97.
[6] 陈文静, 李文婷. 浅析图形创意设计在海报设计中的应用[J]. 西部皮革, 2021, 43(11): 137-138.
CHEN W J, LI W T.Analysis of the Application of Graphic Creative Design in Poster Design[J]. Western Leather, 2021,43(11): 137-138
[7] 刘婧, 刘辰, 于小珊. 图形创意在平面海报设计中的应用探讨[J]. 明日风尚, 2020(22): 22-23.
LIU J, LIU C, YU X S.Exploration of the Application of Graphic Creativity in Graphic Poster Design[J]. Tomorrow Fashion, 2020(22): 22-23
[8] 肖阳. 浅议图形创意在公益海报中的实践表现[J]. 明日风尚, 2020(15): 44-45.
XIAO Y.On the Practical Performance of Graphic Creativity in Public Welfare Posters[J]. Tomorrow's Fashion, 2020(15): 44-45.
[9] 施诺. 浅析图形创意在平面海报设计中的应用[J]. 西部皮革, 2019, 41(23): 35.
SHI N.Analysis of the Application of Graphic Creativity in Graphic Poster Design[J]. Western Leather, 2019, 41(23): 35.
[10] 孟鼎梓. 图形创意设计在平面海报中的应用[J]. 西部皮革, 2019, 41(3): 91.
MENG D Z.Application of Graphic Creative Design in Flat Posters[J]. Western Leather, 2019, 41(3): 91.
[11] 杨志成. 图形创意在平面海报设计中的应用研究[J]. 科技资讯, 2018, 16(24): 250-251.
YANG Z C.Research on the Application of Graphic Creativity in Graphic Poster Design[J]. Science and Technology Information, 2018, 16(24): 250-251.
[12] 万紫蝶, 梁新建. 浅析图形创意在平面海报设计中的应用[J]. 西部皮革, 2018, 40(5): 94.
WAN Z D B, LIANG X J. Analysis of the Application of Graphic Creativity in Graphic Poster Design[J]. Western Leather, 2018, 40(5): 94.
[13] 袁颖. 符号学视角下图形创意在海报设计中的应用[J]. 明日风尚, 2017(23): 16.
YUAN Y.The Application of Graphic Creativity in Poster Design from the Perspective of Semiotics[J]. Tomorrow Fashion, 2017(23): 16.
[14] 夏文. 海报设计中的图形创意与图像表现形式分析[J]. 中国文艺家, 2017(5): 143-144.
XIA W.Analysis of Graphic Creativity and Image Expression in Poster Design[J]. Chinese Literature and Art Journal, 2017(5): 143-144.
[15] 叶琪, 吴春燕. 浅析图形创意在平面海报设计中的应用[J]. 科学中国人, 2017(2): 226.
YE Q, WU C Y.Analysis of the Application of Graphic Creativity in Graphic Poster Design[J]. Science Chinese, 2017(2): 226.