Path and Method of Integrating Comparative Emotional Aesthetic and Modern Packaging Design with Innovation

TIAN Yuan

doi:10.19554/j.cnki.1001-3563.2025.16.039

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 439-446. DOI: 10.19554/j.cnki.1001-3563.2025.16.039

Design Discussion

Path and Method of Integrating Comparative Emotional Aesthetic and Modern Packaging Design with Innovation

TIAN Yuan^*

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Abstract

Through the interpretation of comparative emotional aesthetics in Chinese natural aesthetics, the work aims to explore the implementation path and method of integrating excellent traditional culture with modern packaging design for inheritance and innovation, in order to enhance the cultural connotation of packaging design and highlight the value of Chinese traditional culture. The development and evolution process of ancient Chinese natural aesthetics was sorted out, the presentation forms of comparative emotional aesthetics were sought from ancient classics, and the logical relationship and design value between comparative emotional aesthetics and modern design theory was discussed. The modern design value of comparative emotional aesthetics was mainly reflected in the following aspects. Firstly, it could empower modern packaging design. Secondly, it was a historical choice to build Chinese design language family. Thirdly, it was a realistic need to solve the emotional design problems of modern packaging. Based on the basic principles, design expression methods and framework roadmap of the application of comparative emotional aesthetics in packaging design, starting from the basic elements of packaging design - shape, color, texture, and material, a detailed analysis of typical cases was conducted to study the specific thinking path and expression methods of the integration and innovation of comparative emotional aesthetics and modern packaging design. Comparative emotional aesthetics has important modern design value. Combining comparative emotional aesthetics with modern packaging design can achieve a harmonious unity of form and aesthetics, function and culture.

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comparative emotional aesthetics / natural aesthetics / packaging design / traditional culture

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TIAN Yuan. Path and Method of Integrating Comparative Emotional Aesthetic and Modern Packaging Design with Innovation[J]. Packaging Engineering. 2025, 46(16): 439-446 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.039

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