Cultural and Creative Design of Chaozhou Woodcarving Intangible Cultural Heritage Based on User Demands in the New Era

TANG Fanxi

doi:10.19554/j.cnki.1001-3563.2025.16.044

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (16) : 492-503. DOI: 10.19554/j.cnki.1001-3563.2025.16.044

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Cultural and Creative Design of Chaozhou Woodcarving Intangible Cultural Heritage Based on User Demands in the New Era

TANG Fanxi

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Abstract

To address the challenges of protecting and innovating in intangible cultural heritage products in the new era, the work aims to study a methodology for developing cultural products based on user demands, in order to achieve a balance between modern expression and inheritance innovation of intangible cultural heritage. A theoretical framework of "shape-sensory-effect" was established to categorize intangible cultural heritage products into form layer, sensory layer, and effect layer. Combined with the KANO model and AHP method, the types of user demands were analyzed systematically and their importance was quantified to guide design practice. The combination of interviews, questionnaires, and multiple models was used to build a scientific process for demand analysis and product development. Three core types of user demands were identified, including basic demands, expected demands, and excitement demands, and the impact of usage experience, brand stories, and pattern design on customer satisfaction was analyzed. Through design practice, the cultural and creative products based on Chaozhou woodcarving art were successfully developed, showcasing the contemporary value and market potential of intangible craftsmanship. The "shape-sensory-effect" theoretical model and the demand analysis method combining KANO and AHP can effectively guide the modern design and development of intangible cultural heritage products, providing a scientific tool for cultural inheritance and industrial innovation to promote the protection and inheritance of traditional culture.

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intangible cultural heritage / cultural and creative products / user demands / shape-sensory effect theory / KANO / AHP

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TANG Fanxi. Cultural and Creative Design of Chaozhou Woodcarving Intangible Cultural Heritage Based on User Demands in the New Era[J]. Packaging Engineering. 2025, 46(16): 492-503 https://doi.org/10.19554/j.cnki.1001-3563.2025.16.044

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