Design of Digital Cultural Tourism Interaction Experience for Zhiyinhao Based on Kano-AHP

HAN Xu; WANG Lulu

doi:10.19554/j.cnki.1001-3563.2025.18.010

PDF(6203 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 105-116. DOI: 10.19554/j.cnki.1001-3563.2025.18.010

Industrial Design

Design of Digital Cultural Tourism Interaction Experience for Zhiyinhao Based on Kano-AHP

HAN Xu, WANG Lulu^*

Author information +

History +

Abstract

Aligning with the trend of digital-technology integration in the culture and tourism industry, the work aims to systematically explore interactive design strategies for digital culture and tourism from a user-needs perspective, adopting Wuhan's "Zhiyinhao" as a case study. Initially, preliminary needs were extracted through user journey mapping. Subsequently, the Kano model was applied to categorize and refine these needs. Finally, the Analytic Hierarchy Process (AHP) was employed to construct judgment matrices and quantify functional weights. A tripartite functional framework encompassing multidimensional display, social services, and gamified interaction was developed, and a priority-based optimization pathway was proposed. The results indicate that integrating user journey mapping with the Kano-AHP approach effectively mitigates limitations inherent in conventional need analysis, such as subjective biases and arbitrary weight allocation. The study contributes a three-tiered model of "need identification, attribute classification, and weight quantification" as an innovative framework for digital cultural tourism interaction design. These findings offer theoretical and practical implications for functional upgrades in analogous applications.

Key words

digital culture and tourism / Kano-AHP method / user journey mapping / user needs

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

HAN Xu, WANG Lulu. Design of Digital Cultural Tourism Interaction Experience for Zhiyinhao Based on Kano-AHP[J]. Packaging Engineering. 2025, 46(18): 105-116 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.010

References

[1] 戴斌. 数字时代文旅融合新格局的塑造与建构[J]. 人民论坛, 2020(S1): 152-155.
DAI B.The Shaping and Construction of the New Pattern of Cultural Tourism Integration in the Digital Age[J]. People’s Tribune, 2020(S1): 152-155.
[2] 李江敏, 冯涵瑞, 张佳泋. 数字文旅体验式消费场景系统的构建研究——以荆楚文化为例[J]. 四川师范大学学报(社会科学版), 2025, 52(1): 96-105.
LI J M, FENG H R, ZHANG J H.Construction of Digital Cultural Tourism Experiential Consumption Scene System: Taking Jingchu Culture as an Example[J]. Journal of Sichuan Normal University (Social Sciences Edition), 2025, 52(1): 96-105.
[3] GRETZEL U, SIGALA M, XIANG Z, et al.Smart Tourism: Foundations and Developments[J]. Electronic Markets, 2015, 25(3): 179-188.
[4] CARROZZINO M, VOINEA G D, DUGULEANĂ M, et al.Comparing Innovative Xr Systems in Cultural Heritage. a Case Study[J]. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 2019: 373-378.
[5] 解学芳, 雷文宣. “智能+” 时代中国式数字文旅产业高质量发展图景与模式研究[J]. 苏州大学学报(哲学社会科学版), 2023, 44(2): 171-179.
XIE X F, LEI W X.Research on the Scenario and Model of High-Quality Development of Chinese Digital Cultural and Tourism Industry in the "Intelligence +" Era[J]. Journal of Soochow University (Philosophy & Social Science Edition), 2023, 44(2): 171-179.
[6] 马三喜. 元宇宙赋能数字旅游场景的理论逻辑与实践路径[J]. 社会科学家, 2024(4): 53-58.
MA S X.Theoretical Logic and Practical Path of Meta-Universe Empowered Digital Tourism Scenario[J]. Social Scientist, 2024(4): 53-58.
[7] DAYOUB B, YANG P F, OMRAN S, et al.Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework[J]. Electronics, 2024, 13(12): 2306.
[8] SYLAIOU S, FIDAS C.Virtual Humans in Museums and Cultural Heritage Sites[J]. Applied Sciences, 2022, 12(19): 9913.
[9] 李广宏, 胡媛. 沉浸式演艺情境下旅游体验记忆对游客行为意向作用机理研究——以武汉市“知音号”为例[J]. 山西师范大学学报(自然科学版), 2024, 38(2): 48-55.
LI G H, HU Y.A Study on the Mechanism of Tourism Experience Memory on Tourist Behavior Intention under the Immersive Performing Arts Situation—Take Wuhan's "Zhiyin" as an Example[J]. Journal of Shanxi Normal University (Natural Science Edition), 2024, 38(2): 48-55.
[10] 朱红灿, 胡新, 李顺利. 基于Kano模型的政府数据开放平台用户体验要素分类研究[J]. 现代情报, 2018, 38(12): 13-21.
ZHU H C, HU X, LI S L.The Classification Study on User Experience Factors of Government Data Open Platform Based on Kano Model[J]. Journal of Modern Information, 2018, 38(12): 13-21.
[11] KANO N, SERAKU N., TAKAHASHI F., ET AL.Attractive Quality and Must-Be Quality[J]. Journal of the Japanese Society for Quality Control, 1984, (4): 147-156.
[12] WANG J, ZHANG L, CHEN Y, et al.Evaluation Model of Enterprise Production Importance Based on Analytic Hierarchy Process and TOPSIS Entropy Method[J]. Information Systems and Economics, 2021, 2(2):71-86.
[13] 蔡佩, 尚华. 基于KANO-AHP-FCE模型下的传统村落文创产品设计研究[J]. 包装工程, 2024, 45(20): 263-271.
CAI P, SHANG H.Research on Cultural and Creative Product Design of Traditional Villages Based on KANO- AHP-FCE[J]. Packaging Engineering, 2024, 45(20): 263-271.
[14] 易欣玥, 江波, 刘郅政. 基于KANO-AHP的科技博物馆空间设计研究[J]. 设计, 2024, 37(4): 56-60.
YI X Y, JIANG B, LIU Z Z.Research on the Spatial Design of Science and Technology Museums for User Needs[J]. Design, 2024, 37(4): 56-60.
[15] 丁熊, 周文杰, 刘珊. 服务设计中旅程可视化工具的辨析与研究[J]. 装饰, 2021(3): 80-83.
DING X, ZHOU W J, LIU S.Analysis and Research on Journey Visualization Tools in Service Design[J]. Zhuangshi, 2021(3): 80-83.
[16] 石元伍, 刘兆钊, 赵立帆, 等. 结合AHP/QFD/FBS模型的智能学习桌产品设计研究[J]. 家具与室内装饰, 2024, 31(7): 20-27.
SHI Y W, LIU Z Z, ZHAO L F, et al.Research on the Design of Intelligent Study Desks Based on AHP/QFD/FBS Model[J]. Furniture & Interior Design, 2024, 31(7): 20-27.
[17] 覃磊, 杨勤, 王嘉斌. 基于KANO-AHP模型的工业设计服务平台创新设计研究[J]. 设计, 2023, 36(8): 120-123.
QIN L, YANG Q, WANG J B.Research on Design of Industrial Design Service Platform Based on kano-Ahp Model[J]. Design, 2023, 36(8): 120-123.
[18] 王蔷馨, 李静. 非遗旅游的虚拟性体验模式与数字化保护路径[J]. 社会科学家, 2023(12): 35-40.
WANG Q X, LI J.Virtual Experience Mode and Digital Protection Path of Intangible Cultural Heritage Tourism[J]. Social Scientist, 2023(12): 35-40.
[19] MARSH T.Serious Games Continuum: Between Games for Purpose and Experiential Environments for Purpose[J]. Entertainment Computing, 2011, 2(2): 61-68.
[20] 王锰, 徐磊, 孙红蕾. 公共文化云平台游戏化设计研究——以国家公共文化云为例[J]. 图书情报工作, 2023, 67(21): 73-88.
WANG M, XU L, SUN H L.Research on Gamification Design of Public Culture Cloud Platform—Taking the National Public Culture Cloud as an Example[J]. Library and Information Service, 2023, 67(21): 73-88.
[21] 刘芮. 互动数字叙事视域下非遗的开发框架与实践方略[J]. 云南社会科学, 2023(6): 164-172.
LIU R.The Development Framework and Practical Strategies of Intangible Cultural Heritage in Interactive Digital Narratives[J]. Social Sciences in Yunnan, 2023(6): 164-172.