Elderly-friendly E-commerce APP Design for Traditional Villages Based on KANO-AHP

DING Qingzhen; TANG Changqiao; HAN Baixue

doi:10.19554/j.cnki.1001-3563.2025.18.014

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 148-158. DOI: 10.19554/j.cnki.1001-3563.2025.18.014

Industrial Design

Elderly-friendly E-commerce APP Design for Traditional Villages Based on KANO-AHP

DING Qingzhen, TANG Changqiao^*, HAN Baixue

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Abstract

Networks and smart products are transforming today's lives, yet many elderly individuals in rural villages are struggling with these modern-day "tools". The work aims to tailor an elderly-friendly e-commerce APP for traditional villages to address this issue. Acquiring detailed user needs from the target audience was crucial for the design of the elderly-friendly APP. This article first gathered fuzzy user needs through questionnaire surveys and interviews, followed by a KANO model analysis to categorize the characteristics of these user needs. Based on a clear understanding of user needs, the Analytic Hierarchy Process (AHP) was employed to obtain a weighted ranking of user needs, providing reliable data guidance for subsequent design. The KANO characteristics of functional, appearance, operational, and security-related needs for the elderly-friendly e-commerce APP in traditional villages were clearly defined, and a weighted ranking of 21 user needs was obtained. Consequently, an e-commerce APP that effectively met the needs of elderly individuals in traditional villages was designed. Experiments proves that the integrated KANO-AHP model established in this article can provide feasible design theoretical guidance for the elderly-friendly design of e-commerce APPs in traditional villages. Starting from the actual user needs of elderly individuals in traditional villages, this approach offers insights for design and development of related elderly-friendly APPs.

Key words

elderly-friendly design / APP design / KANO model / Analytic Hierarchy Process (AHP) / E-commerce platform / traditional villages

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DING Qingzhen, TANG Changqiao, HAN Baixue. Elderly-friendly E-commerce APP Design for Traditional Villages Based on KANO-AHP[J]. Packaging Engineering. 2025, 46(18): 148-158 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.014

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