Design and Evaluation of Mongolian Cultural and Creative Experience Platform from the Perspective of Value Co-creation

SUN Zhuowei; YAN Lixia; XIE Li

doi:10.19554/j.cnki.1001-3563.2025.18.016

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 175-186. DOI: 10.19554/j.cnki.1001-3563.2025.18.016

Industrial Design

Design and Evaluation of Mongolian Cultural and Creative Experience Platform from the Perspective of Value Co-creation

SUN Zhuowei¹, YAN Lixia^1,*, XIE Li²

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Abstract

The work aims to explore the design method of cultural and creative experience platforms from the perspective of value co-creation, guide consumers to participate in design, and increase the interaction between consumers and culture. Starting from the coupling of experience design and value co-creation, the experience design strategy of cultural and creative products was proposed at the consumer end and the design end respectively. The experience theory was applied to integrate 15 experience demand indicators from five dimensions, and the weight ranking of consumer demand was obtained by combining the FAHP-CRITIC model, and the high-weight demand was divided into two dimensions: vision and experience. A cultural and creative experience platform was built according to the demand results, and the shape grammar and the IFS algorithm were integrated to realize the product design function with the participation of consumers, and the collaborative value-added between designers and consumers was finally achieved. It enhances consumers' consumption experience and improves multi-dimensional comprehensive value, provides new ideas for the sales form of cultural and creative products, and promotes the deep integration of digital cultural and creative products and production technology.

Key words

value co-creation theory / experience theory / shape grammar / cultural and creative design

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SUN Zhuowei, YAN Lixia, XIE Li. Design and Evaluation of Mongolian Cultural and Creative Experience Platform from the Perspective of Value Co-creation[J]. Packaging Engineering. 2025, 46(18): 175-186 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.016

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