Design of Digital Cultural and Creative Products Based on Regional Culture of the Poyang Lake

ZHAO Qin; ZHAO Meng; Ding Yici; LI Hongxiang

doi:10.19554/j.cnki.1001-3563.2025.18.017

PDF(18333 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 187-200. DOI: 10.19554/j.cnki.1001-3563.2025.18.017

Industrial Design

Design of Digital Cultural and Creative Products Based on Regional Culture of the Poyang Lake

ZHAO Qin¹, ZHAO Meng¹, Ding Yici¹, LI Hongxiang^2,*

Author information +

History +

Abstract

The work aims to explore new strategies for using digital technology to record, protect, inherit and innovate in the culture of the Poyang Lake region in the context of the continuous promotion of cultural dissemination and the deepening application of digital technology in cultural protection by the country. The innovative protection of the Poyang Lake regional culture was carried out from three aspects: digitalization of cultural resources, digitalization of cultural production, and digitalization of cultural dissemination. Firstly, data collection and organization of the Poyang Lake regional culture was carried out, and a Poyang Lake regional culture database was established. Secondly, the collected initial data were classified, extracted, and redesigned. Digital cultural and creative products were designed and developed for the Poyang Lake regional culture in the digital virtual world, and physical cultural and creative products were combined to achieve diverse interaction between the Poyang Lake regional culture and users in both virtual and real tracks. In conclusion, the digital transformation of the Poyang Lake regional culture not only helps to extend the preservation time of cultural elements and enhance the convenience of data retrieval, but also lays a solid foundation for later design and recreation. At the same time, it provides a reference for the construction of other regional cultural databases and the design of digital cultural and creative products.

Key words

the Poyang Lake / regional culture / digitization / cultural and creative products

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

ZHAO Qin, ZHAO Meng, Ding Yici, LI Hongxiang. Design of Digital Cultural and Creative Products Based on Regional Culture of the Poyang Lake[J]. Packaging Engineering. 2025, 46(18): 187-200 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.017

References

[1] COMES R, BUNA Z, BADIU I.Creation and Preservation of Digital Cultural Heritage[J]. Journal of Ancient History and Archaeology, 2014, 1(2):50-56.
[2] VELHINHO A, ALMEIDA P.The Legacy of Collective Memory in Digital Culture: Digitisation, Cultural Mapping and Co-Creation[J]. Comunicação e Sociedade, 2023(43): e023003.
[3] BONACINI ELISA,GIACCONE SONIA CATERINA.Gamification and Cultural Institutions in Cultural Heritage Promotion: a Successful Example from Italy[J]. Cultural Trends,2022,31(1):3-22.
[4] HAJIRASOULI A, BANIHASHEMI S, KUMARASURIYAR A, et al.Virtual Reality-based Digitisation for Endangered Heritage Sites: Theoretical Framework and Application[J]. Journal of Cultural Heritage, 2021(49): 140-151.
[5] 中共中央办公厅国务院办公厅印发《“十四五”文化发展规划》[J].中华人民共和国国务院公报, 2022, (24): 4-22.
The General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "14th Five-Year Plan for Cultural Development"[J].Gazette of the State Council of the People's Republic of China, 2022, (24): 4-22.
[6] 罗仕鉴, 张德寅. 设计产业数字化创新模式研究[J]. 装饰, 2022(1): 17-21.
LUO S J, ZHANG D Y.Research on Digital Innovation Model of Design Industry[J].Decoration, 2022(1): 17-21.
[7] 高娅娟, 徐志伟. 数字虚拟技术赋能广州牙雕“濒危秘技”非遗文化保护[J]. 装饰, 2022(5): 142-144.
GAO Y J, XU Z W.Digital Virtual Technology Enables the "Endangered Secret Technology" of Guangzhou Ivory Carving to Protect Intangible Cultural Heritage[J]. Decoration, 2022(5): 142-144.
[8] 张辉, 张妤静. 唐帝陵雕塑文化遗产的数字化传播研究[J]. 装饰, 2022(4): 127-129.
ZHANG H, ZHANG Y J.Research on the Digital Communication of the Sculpture Cultural Heritage of the Tang Imperial Mausoleum[J]. Decoration, 2022(4): 127-129.
[9] 邓世维, 黄曦, 刘宸宇, 等. 梅山剪纸数字文创产品设计[J]. 包装工程, 2020, 41(10): 337-341.
DENG S W, HUANG X, LIU C Y, et al.Meishan Paper Cutting Digital Cultural Creative Product Design[J]. Packaging Engineering, 2020, 41(10): 337-341.
[10] 朱月. 互联网思维下的沈阳故宫数字文创产品设计[J]. 包装工程, 2017, 38(18): 200-204.
ZHU Y.Digital Cultural Creative Product Design of Shenyang Imperial Palace under Internet Thinking[J]. Packaging Engineering, 2017, 38(18): 200-204.
[11] 邱珂, 杨明朗. 环鄱阳湖区域系列旅游衍生产品设计策略研究[J]. 包装工程, 2013, 34(14): 77-80.
QIU K, YANG M L.Research on Design Strategy of Series Tourism Derivatives in Poyang Lake Region[J]. Packaging Engineering, 2013, 34(14): 77-80.
[12] 赵勤, 回璇. 基于鄱阳湖地域文化特色文创产品“活态化”设计[J]. 包装工程, 2022, 43(4): 364-375.
ZHAO Q, HUI X."Live" Design of Cultural Creative Products Based on Poyang Lake Regional Cultural Characteristics[J]. Packaging Engineering, 2022, 43(4): 364-375.
[13] 孙冬英, 王燕华. 鄱阳湖生态经济区生态旅游产品设计与开发[J]. 生态经济, 2010(3): 128-130.
SUN D Y, WANG Y H.Design and Development of Ecotourism Products in Poyang Lake Ecological Economic Zone[J]. Ecological Economy, 2010(3): 128-130.
[14] 赵云彦. 蒙古族游牧居住文化原型数据库架构设计与应用[J]. 包装工程, 2021, 42(24): 93-101.
ZHAO Y Y.Architecture Design and Application of Mongolian Nomadic Residential Culture Prototype Database[J]. Packaging Engineering, 2021, 42(24): 93-101.
[15] 黄南南. 长白山生态文化创意产品设计[J]. 包装工程, 2021, 42(2): 258-263.
HUANG N N.Changbai Mountain Ecological and Cultural Creative Product Design[J]. Packaging Engineering, 2021, 42(2): 258-263.
[16] 金涛, 闫成新, 孙峰. 产品设计开发[M]. 北京: 海洋出版社, 2015.
JIN T, YAN C X, SUN F.Product Design and Development[M]. Beijing: China Ocean Press, 2015.
[17] 张姝, 张子璇. 新文创理念下构建传统文化遗产IP生态链的研究[J]. 包装工程, 2022, 43(16): 347-354.
ZHANG S, ZHANG Z X.Research on the Construction of IP Ecological Chain of Traditional Cultural Heritage under the Concept of New Culture and Innovation[J]. Packaging Engineering, 2022, 43(16): 347-354.
[18] 郭继朋. 数字媒体语境下传统文化的叙事性创意设计研究[J]. 包装工程, 2024, 45(14): 345-351+383.
GUO J P. Research on Narrative Creative Design of Traditional Culture in the Context of Digital Media[J]. Packaging Engineering, 2024, 45(14): 345-351+383.
[19] 戴瑞, 范子珍, 李琦, 等. 基于增强现实技术的亚运礼品文创包装设计[J]. 包装工程, 2023, 44(16): 272-278
DAI R, FAN Z Z, LI Q, et al.Design of Cultural and Creative Packaging for Asian Games Gifts Based on Augmented Reality Technology[J]. Packaging Engineering, 2023, 44(16): 272-278.
[20] 谢涛, 路由. 基于形象IP构建的网络表情符号视觉形态设计[J]. 包装工程, 2019, 40(24): 133-138.
XIE T, LU Y.Visual Morphological Design of Network Emoticons Based on Image IP[J]. Packaging Engineering, 2019, 40(24): 133-138.
[21] 张爱红. 短视频嵌入文旅融合的产业传播路径探究——基于格兰诺维特嵌入性理论的分析[J]. 山东大学学报(哲学社会科学版), 2022(6): 60-70.
ZHANG A H.Research on the Industrial Communication Path of Short Video Embedding Cultural Tourism Integration—Analysis Based on Granovett's Embedding Theory[J]. Journal of Shandong University (Philosophy and Social Sciences Edition), 2022(6): 60-70.