Based on the theory of cultural hierarchy, the work aims to classify and transform the cultural resources of Sichuan Opera, extract cultural gene factors and design factors respectively, and propose a hierarchical progressive cultural and creative product design method combined with the AHP method. Firstly, based on cultural forms, Sichuan Opera cultural resources were divided into three levels of material culture, behavioral culture, and spiritual culture, and design factor transformation was carried out according to the cultural characteristics of the three levels. Secondly, the gene factors of Sichuan Opera culture at various levels were extracted, and a hierarchical evaluation model was constructed through two dimensions of design factors and genetic factors. The AHP method was used to calculate the weight values of each factor separately. Finally, by linking the weights of gene factors, gene factor content, and design factor weights, a cultural hierarchical weight structure model and a hierarchical progressive design method were constructed. By using AIGC to assist in design, the operability and feasibility of design methods were demonstrated through design practice. Combining cultural and design levels, this study provides a more in-depth and three-dimensional approach for cultural product design through the hierarchical relationships of "material-form," "behavior-usage," and "spirit-communication," thereby enriching the theoretical components involved. By analyzing the weights of genetic and design factors, cultural and creative product design can be made more practical and relevant to real-life situations, which is conducive to the translation of traditional culture into modern life.
Key words
Sichuan Opera culture /
cultural hierarchy theory /
cultural gene theory /
AHP method /
AIGC
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
[1] 郭洪丹. 21世纪以来川剧传承与发展研究综述[J].四川戏剧, 2022(6): 79-83.
GUO H D.Summary of Research on the Inheritance and Development of Sichuan Opera Since the 21st Century[J]. Sichuan Drama, 2022(6): 79-83.
[2] 刘萍. 川剧脸谱文化创意设计的表现与研究[J]. 东方收藏, 2021(17): 79-80.
LIU P.Expression and Research on Creative Design of Sichuan Opera Facial Culture[J]. Oriental Collection, 2021 (17): 79-80.
[3] 张鸶鸶, 刘昶忆, 况锐. 川剧元素在文创产品设计中的应用研究[J]. 四川戏剧, 2019(4): 81-84.
ZHANG S S, LIU C Y, KUANG R.Research on the Application of Sichuan Opera Elements in Cultural and Creative Product Design[J]. Sichuan Drama, 2019(4): 81-84
[4] 纪瑞祥. 戏曲脸谱元素与艺术设计的融合分析[J]. 包装工程, 2018, 39(12): 258-261.
JI R X.Analysis of the Integration of Traditional Chinese Opera Facial Elements and Art Design[J]. Packaging Engineering, 2018, 39(12): 258-261
[5] 何星亮. 中国自然神与自然崇拜[M]. 上海: 三联书店出版社, 1992.
HE X L.Chinese God of Nature and Nature Worship[M]. Shanghai: Sanlian Bookstore Press, 1992
[6] LEONG B D, CLARK H.Culture-based Knowledge towards New Design Thinking and Practice—A Dialogue[J]. Design Issues, 2003, 19(3): 48-58.
[7] 吴紫钰. 基于文化空间层次理论的嘉峪关文创产品造型研究[J]. 设计, 2019, 32(17): 72-75.
WU Z Y.Research on the Modeling of Jiayuguan Cultural and Creative Products Based on the Hierarchy Theory of Cultural Space[J]. Design, 2019, 32(17): 72-75
[8] 陈建都, 王明佳. 基于文化层次理论的陶瓷餐具设计[J]. 工业设计, 2022(1): 69-71.
CHEN J D, WANG M J.Ceramic Tableware Design Based on Cultural Hierarchy Theory[J]. Industrial Design, 2022(1): 69-71
[9] THORSTEN B B. Genes, Memes,the Chinese Concept of Wen : Toward a Nature/Culture Model of Genetics[J]. Philosophy East and West, 2010, 60(2): 167-186.
[10] 赵传海. 论文化基因及其社会功能[J]. 河南社会科学, 2008(2): 50-52.
ZHAO C H.On Cultural Genes and Their Social Functions[J]. Henan Social Sciences, 2008(2): 50-52
[11] 刘宗明, 张洪亮. 湘西苗族银饰工艺文化基因图谱构建及设计应用[J]. 设计, 2018(21): 120-123.
LIU Z M, ZHANG H L.Construction and Design Application of a Genetic Map of Miao Silver Jewelry Craftsmanship Culture in Xiangxi[J]. Design, 2018(21): 120-123
[12] 张博, 李佳怡. 重庆梁平木版年画文化基因图谱构建及创新性发展[J]. 包装工程, 2023, 44(增刊1): 161-167.
ZHANG B, LI J Y.Construction and Innovative Development of Cultural Gene Map for Chongqing Liangping Woodblock New Year Paintings[J]. Packaging Engineering, 2023, 44(Sup.1): 161-167.
[13] 周清华, 杨萍, 肖吉军, 等. 基于层次分析法的包装质量分析[J]. 包装工程, 2015, 36(1): 145-150.
ZHOU Q H, YANG P, XIAO J J, et al.Packaging Quality Analysis Based on Analytic Hierarchy Process[J] Packaging Engineering, 2015, 36(1): 145-150.
[14] 宋美音, 钱琳琳. 基于层次分析法的崂山旅游文创设计[J]. 设计, 2024, 37(1): 52-56.
SONG M Y, QIAN L L.Tourism and Creative Design of Laoshan Mountain Based on Analytic Hierarchy Process[J]. Design, 2024,37(1): 52-56
[15] 刘才华. 当代川剧作品中巴蜀袍哥文化研究[J]. 四川戏剧, 2020(5): 70-73.
LIU C C.A Study on the Culture of Ba Shu Robe Ge in Contemporary Sichuan Opera Works[J]. Sichuan Drama, 2020(5): 70-73.
[16] 程辉, 邱筱, 刘炳建, 等. 国内文创产品设计方法研究综述——基于对《包装工程》所刊发的文创产品设计主题论文的分析[J]. 包装工程, 2022, 43(12): 339-347.
CHENG H, QIU X, LIU B J, et al.A Review of Research on Design Methods for Domestic Cultural and Creative Products - Based on the Analysis of Theme Papers on Cultural and Creative Product Design Published in Packaging Engineering[J]. Packaging Engineering, 2022, 43(12): 339-347
[17] 黄永林. 非物质文化遗产文化基因的结构特征和保护利用[J]. 中央民族大学学报(哲学社会科学版), 2024, 51(2): 114-123.
HUANG Y L.Structural Characteristics and Protection and Utilization of Intangible Cultural Heritage Cultural Genes[J]. Journal of Central University for Nationalities (Philosophy and Social Sciences Edition), 2024, 51(2): 114-123
[18] 李丛芹. 从“设计”到“文化设计”的辨析:一个本体论视角[J]. 兰州大学学报(社会科学版), 2009, 37(5): 147-154.
LI C Q.Analysis from "Design" to "Cultural Design": An Ontological Perspective[J]. Journal of Lanzhou University (Social Sciences Edition), 2009, 37(5): 147-154
[19] 刘小枫. 现代性中的审美精神[M]. 上海: 学林出版社, 1997.
LIU X F.Aesthetic Spirit in Modernity[M]. Shanghai: Xuelin Publishing House, 1997.
PDF(6506 KB)
渝公网安备 50010702501717号