Research on Blue Dye Cultural and Creative Product Design from the Perspective of User Experience

ZHANG Shunfeng; ZHANG Linghao; ZHAO Chang; DU Jinyang

doi:10.19554/j.cnki.1001-3563.2025.18.019

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 212-220. DOI: 10.19554/j.cnki.1001-3563.2025.18.019

Industrial Design

Research on Blue Dye Cultural and Creative Product Design from the Perspective of User Experience

ZHANG Shunfeng¹, ZHANG Linghao^2,*, ZHAO Chang³, DU Jinyang³

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Abstract

Promote the blue-dyed cultural and creative products to better match and meet the user experience needs, and boost the protection, inheritance, utilization and development of Chinese traditional excellent culture. Based on the background of experience economy, through literature research, case analysis and design practice, we explain the artistic characteristics of blue dye, the dimension of user experience and existing problems of blue dye cultural and creative products. Three design points are proposed: experience cognition based on culture and locality, experience analysis based on goal orientation, and experience reshaping combined with new technology; the design methods of aesthetic innovation of traditional symbols, participatory cultural exploration and immersion shaping of contextual narrative are exported to construct a model of blue-dyed cultural and creative product design from the perspective of user experience, which provides corresponding theoretical references for the innovation of blue-dyed cultural and creative product design.

Key words

user experience / blue dye / cultural and creative products / design research

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ZHANG Shunfeng, ZHANG Linghao, ZHAO Chang, DU Jinyang. Research on Blue Dye Cultural and Creative Product Design from the Perspective of User Experience[J]. Packaging Engineering. 2025, 46(18): 212-220 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.019

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