Demand Analysis of Mobile Phone Products Based on UIE-GT-KANO Framework

FAN Yu; FAN Baoguo; CHEN Jindong; ZHAN Min; REN Minhui

doi:10.19554/j.cnki.1001-3563.2025.18.026

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 288-299. DOI: 10.19554/j.cnki.1001-3563.2025.18.026

Industrial Design

Demand Analysis of Mobile Phone Products Based on UIE-GT-KANO Framework

FAN Yu^1,2,*, FAN Baoguo¹, CHEN Jindong¹, ZHAN Min³, REN Minhui⁴

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Abstract

The work aims to solve the problem of enterprises accurately grasping the needs of users in the consumer market and enhance the brand image by optimizing products and services. A requirement analysis framework integrating aspect-based sentiment analysis, Grounded Theory and Kano model was proposed. Firstly, the Universal Information Extraction (UIE) model was employed to extract aspect terms and emotional tendencies from mobile phone user comments. Subsequently, the extracted terms were analyzed and coded in conjunction with Grounded Theory (GT) to uncover the deep structure of user demands. Finally, the Kano model was used to carry out multi-dimensional analysis of user demands. The main demand dimensions of users for mobile phone products were divided into product design and perception, product performance and technology, brand and market service. There were obvious differences in user demands under different market types. With the increase of product price, user demands are more inclined to meet the spiritual aspects, including design and aesthetics, purchase experience and service quality, etc. Product design and perception, brand market and service category have become users' expectations or charm demands, having a significant impact on user satisfaction. At the same time, although the performance and technical requirements are necessary, there is limited room for improvement in user perception. In order to expand the market share, manufacturers need to ensure the performance and technology improvement of mobile phone products, while seeking ingenuity in product design and perception, brand market and service.

Key words

sentiment analysis / online reviews / demand analysis / universal information extraction (UIE) / Grounded theory (GT)

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FAN Yu, FAN Baoguo, CHEN Jindong, ZHAN Min, REN Minhui. Demand Analysis of Mobile Phone Products Based on UIE-GT-KANO Framework[J]. Packaging Engineering. 2025, 46(18): 288-299 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.026

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