Design of Digital Bird-and-Insect Scripts in Chu Culture System Based on Extension Semantics

DU Jinyang; ZHU Shouhui; SU Jianning

doi:10.19554/j.cnki.1001-3563.2025.18.027

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 300-313. DOI: 10.19554/j.cnki.1001-3563.2025.18.027

Visual Communication Design

Design of Digital Bird-and-Insect Scripts in Chu Culture System Based on Extension Semantics

DU Jinyang, ZHU Shouhui^*, SU Jianning

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Abstract

The work aims to provide a practical and theoretical typeface design method based on extension semantics by analyzing the deep connotation hidden behind the bird-and-insect scripts in the Chu cultural system and to explore the possibility of redesigning these scripts under the information technology. By exploring the historical and cultural significance of the bird-and-insect scripts in the Chu culture system, a basic element model was created based on the extension semantics. Utilizing this model, a quantitative analysis of this typeface was conducted and the extension section was calculated. This allowed for the extraction of features and structures of this typeface based on the graphic semantics. Using this approach, a modern typeface was designed with characters from bird-and-insect scripts in the Chu culture system, as well as digitally represented. As a result, the final design work was deeply connected to the image vocabulary. It not only inherited the cultural contexts but also had innovation and application values. Under this condition, the applications of the extension semantics in the design of bird-and-insect scripts in Chu culture system provide a new method and step for digitalizing the traditional typeface design.

Key words

bird-and-insect scripts in Chu culture system / extension semantics / typeface design / digitization

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DU Jinyang, ZHU Shouhui, SU Jianning. Design of Digital Bird-and-Insect Scripts in Chu Culture System Based on Extension Semantics[J]. Packaging Engineering. 2025, 46(18): 300-313 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.027

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