Based on the works completed by the propaganda artist Ha Qiongwen, the work aims to analyze and sort out the characteristics, composition, forms, and paradigms of Ha Qiongwen's propaganda images in the context of visual culture. The characteristics and changes of propaganda posters were analyzed from the perspectives of style features, narrative logic, and ideological reflection, presenting the unique artistic and contemporary value of propaganda posters in the history of Chinese graphic design. Ha Qiongwen's propaganda posters retained a place in poster design due to both his solid artistic skills and unique mastery of visual language, as well as his adept translation of national ideals into imagery of daily life. Propaganda posters, presented through text and symbols and accepted by the masses, have been an important means of promoting national political and social ideals since the founding of the People's Republic of China and also a key link in studying the localization of Chinese visual culture and beautifying daily life.
Key words
propaganda posters /
Ha Qiongwen /
posters
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