Translation and Regeneration of Brick Carving Culture Resources in Jin Merchant Courtyard

HAN Ruiting; ZHANG Yilin; JIA Xinxin

doi:10.19554/j.cnki.1001-3563.2025.18.037

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 415-423. DOI: 10.19554/j.cnki.1001-3563.2025.18.037

Design Discussion

Translation and Regeneration of Brick Carving Culture Resources in Jin Merchant Courtyard

HAN Ruiting^1,*, ZHANG Yilin², JIA Xinxin³

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Abstract

In light of the significant homogenization and insufficient in-depth exploration in the current translation and regeneration design of Chinese cultural resources, the work aims to construct an AHP-EWM-FCE model for assessing the translation of cultural resources. With the Baishan Shadow Wall of Jin Merchant Courtyard as the entry point of creative transformation, the creative transformation path of cultural heritage will be explained comprehensively and systematically. Analytic hierarchy process (AHP) was used to construct the index weight system, entropy weight method (EWM) was adopted to modify the objective weight, and fuzzy comprehensive evaluation method (FCE) was employed to establish a multi-dimensional quantitative evaluation model. Finally, according to the evaluation results, the translation demands of cultural resources were analyzed and a targeted optimization strategy was proposed. Based on the AHP-WEM-FCE model, the appearance design, humanistic connotation, functional adaptation and other factors of the translation design of Jin Merchant Courtyard cultural resources profoundly influenced the public demand for cultural and creative products, and the humanistic connotation and appearance design factors dominated. The AHP-EWN-FCE model can quantitatively evaluate the user satisfaction of the design scheme and provide an operational path for the innovation and transformation of cultural heritage, thus promoting the diversified development of cultural resources translation and regeneration.

Key words

cultural heritage activation / design semiotics / AHP-EWM-FCE model / Jin Merchant Culture

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HAN Ruiting, ZHANG Yilin, JIA Xinxin. Translation and Regeneration of Brick Carving Culture Resources in Jin Merchant Courtyard[J]. Packaging Engineering. 2025, 46(18): 415-423 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.037

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