Cultural and Creative Product Design of Shunde Geographical Indications Based on FKANO and FAHP

TANG Fanxi; PENG Yiqing; YANG Qin

doi:10.19554/j.cnki.1001-3563.2025.18.042

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 470-480. DOI: 10.19554/j.cnki.1001-3563.2025.18.042

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Cultural and Creative Product Design of Shunde Geographical Indications Based on FKANO and FAHP

TANG Fanxi¹, PENG Yiqing², YANG Qin^2,*

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Abstract

The work aims to explore how to promote the modern transformation and sustainable development of cultural and creative products of Shunde geographical indications through precise user demand analysis and cultural adaptation, so as to advance the implementation of the rural revitalization strategy. Combined with the FKANO model and the FAHP method, a demand prioritization and weighting analysis framework for the design of Shunde geographical indication cultural and creative products was constructed. Quantitative and qualitative data of three types of user groups, namely, rural residents, urban consumers and tourists, were collected through various data collection methods, such as questionnaires, in-depth interviews and participant observation. The demand attributes were further classified with the FKANO model, and the demand weights were quantitatively analyzed with the FAHP method. The cultural heritage function occupied a core position in the design of Shunde geographical indication cultural and creative products, indicating that consumers placed great importance on cultural accuracy, innovation, and regional characteristics. Functional needs and emotional experience needs complemented each other, enhancing the market competitiveness of the products. Furthermore, striking a balance between practicality and emotional design was key to the success of product design. The demand analysis framework based on the FKANO and FAHP methods provides systematic theoretical support for the design of cultural and creative products of Shunde geographical indications, offering a practical pathway for the modern transformation of rural culture.

Key words

Shunde geographical indication cultural and creative products / fuzzy KANO model (FKANO) / fuzzy AHP (FAHP) / user demands / intangible cultural heritage

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TANG Fanxi, PENG Yiqing, YANG Qin. Cultural and Creative Product Design of Shunde Geographical Indications Based on FKANO and FAHP[J]. Packaging Engineering. 2025, 46(18): 470-480 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.042

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