Interpreting "Philosophy" (Tao) and "Practices" (Techniques) of Cultural and Creative Product Design from "Jie Shi (Trend Leveraging)" Theory

LI Xian; LIU Yucheng

doi:10.19554/j.cnki.1001-3563.2025.18.043

PDF(1034 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (18) : 481-488. DOI: 10.19554/j.cnki.1001-3563.2025.18.043

Interpreting "Philosophy" (Tao) and "Practices" (Techniques) of Cultural and Creative Product Design from "Jie Shi (Trend Leveraging)" Theory

LI Xian¹, LIU Yucheng^2,*

Author information +

History +

Abstract

The work aims to propose a "culture-creativity-industry" collaborative model based on Jinqiang Dashu's theory of "Jie Shi (trend leveraging)" to achieve the unity of cultural value and commercial value in the design of cultural and creative products. The mechanism of trend leveraging was introduced from three dimensions: exploring consumers' cultural cognitive foundations through cognitive trend leveraging, stimulating innovative inspiration through creative trend leveraging, and leveraging market trends and hotspots through product trend leveraging. On this basis, a "culture- creativity-industry" collaborative model was constructed. This model revolved around three core aspects: the precise extraction and multi-level expression of cultural symbols, the transformation of consumer pain points and the creation of conflicts, and the accurate positioning of niche markets and the grasp of traffic passwords. Through in-depth analysis of multiple representative cultural and creative product cases, the effectiveness and feasibility of the trend leveraging theory and the collaborative model in the design of cultural and creative products were verified. The research conclusion indicates that the "trend leveraging" theory offers a brand-new perspective and direction for the design of cultural and creative products. The "culture-creativity-industry" collaborative model can effectively integrate cultural resources, stimulate creative inspiration, enhance the market competitiveness of products, and realize the organic unity of cultural value and commercial value, providing strong theoretical support and practical guidance for the sustainable development of the cultural and creative industry.

Key words

cultural and creative product design / "trend leveraging" theory / culture-creativity-industry collaborative model / cultural heritage / creative design

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LI Xian, LIU Yucheng. Interpreting "Philosophy" (Tao) and "Practices" (Techniques) of Cultural and Creative Product Design from "Jie Shi (Trend Leveraging)" Theory[J]. Packaging Engineering. 2025, 46(18): 481-488 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.043

References

[1] 国家统计局. 2022年全国文化及相关产业发展情况报告[EB/OL]. (2023-06-29)[2024-08-21]. https://www.stats.gov.cn/sj/zxfb/202306/t20230629_1940907.html.
National Bureau of Statistics of China. (2023). 2022 Report on the Development of Cultural and Related Industries in China[EB/OL]. (2023-06-29)[2024-08-21]. https://www.stats.gov.cn/sj/zxfb/202306/t20230629_1940907.html.
[2] 满一婧. 基于“借势营销”的视角研究博物馆文创产品的品牌建设—以福建博物院三个文创案例为例[J]. 文物鉴定与鉴赏, 2025(6): 113-116.
MAN Y J.Research on the Brand Building of Museum Cultural and Creative Products from the Perspective of 'Leveraging Trends Marketing': A Case Study of Three Cultural and Creative Cases in Fujian Museum[J]. Cultural Relics Identification and Appreciation,2025(6): 113-116.
[3] 黄辉. 从“借势”到“创势”: 工艺美术品牌伞的文化传播与创新策略[J]. 中华文化与传播研究, 2020(2): 250-261.
HUANG H.From "Leveraging Trends" to "Creating Trends": Cultural Communication and Innovation Strategies of Arts and Crafts Brand Umbrella[J]. Chinese Culture and Communication Studies, 2020(2): 250-261.
[4] 许留明, 徐伟红. 借势造势超势[J]. 河北企业, 2002(12): 32-33.
XU L M, XU W H. Leveraging Trends, Creating Trends, Surpassing Trends[J]. Hebei Enterprise, 2002(12): 32-33.
[5] 金枪大叔. 借势[M]. 北京: 北京联合出版公司, 2022.
Jinqiang Dashu.Leveraging Trends[M]. Beijing: Beijing United Publishing Co., Ltd., 2022.
[6] 朱耘. 600岁故宫也“卖萌”文创产业链尚未打通[J]. 商学院, 2017(2): 27-30.
ZHU Y.The 600-Year-Old Forbidden City Also "Acts Cute": The Cultural and Creative Industry Chain Has Not Yet Been Fully Connected[J]. Business School, 2017(2): 27-30.
[7] 朱柯霓. 基于日常生活审美化的文创设计——以故宫文创为例[J]. 湖南包装, 2021, 36(4): 137-140.
ZHU K N.Cultural and Creative Design Based on the Aestheticization of Everyday Life: Taking the Forbidden City Cultural and Creative Products as an Example[J]. Hunan Packaging, 2021, 36(4): 137-140.
[8] 极有家. 故宫淘宝[EB/OL]. (2024-01-11)[2024-10-12]. https://gugong1925.jiyoujia.com/shop/view_shop.htm?spm=pc_detail.30350276.shop_block.dentershop.3c687dd6SiwRh1.
Jiyoujia. Forbidden City Taobao Shop[EB/OL]. (2024-01-11)[2024-10-12]. https://gugong1925.jiyoujia.com/shop/view_shop.htm?spm=pc_detail.30350276.shop_block.dentershop.3c687dd6SiwRh1.
[9] 甘肃要闻. 甘肃文旅[EB/OL]. (2024-12-02)[2025-01-12]. http://cttv.co/News/50567.html.
Gansu Headlines. Gansu Cultural Tourism[EB/OL]. (2024-12-02)[2025-01-12]. http://cttv.co/News/50567.html.
[10] 王鹏, 张军. 基于心流理论与感性工学的文创产品设计研究[J]. 包装工程, 2025, 46(10): 246-255.
WANG P, ZHANG J.Research on Cultural and Creative Product Design Based on Flow Theory and Kansei Engineering[J]. Packaging Engineering, 2025, 46(10): 246-255.
[11] 甘肃博物馆. 文创[EB/OL]. (2022-09-24)[2024-12-11]. http://www.gansumuseum.com/culturalProduct?nav=7-0.
Gansu Provincial Museum. Cultural and Creative Products[EB/OL]. (2022-09-24)[2024-12-11]. http://www.gansumuseum.com/culturalProduct?nav=7-0
[12] 微博. 敦煌美术研究所[EB/OL]. (2022-11-10)[2024-12-11]. https://weibo.com/6215191559/MeprUd4ll?pagetype=viewer.
Weibo.Dunhuang Academy of Fine Arts[EB/OL]. (2022-11-10)[2024-12-11].Retrieved from https://weibo.com/6215191559/MeprUd4ll?pagetype=viewer
[13] 艾媒网. 艾媒咨询[EB/OL].(2024-11-20)[2024-12-21]. https://www.iimedia.cn/c400/105087.html.
iMedia Network. iMedia Research[EB/OL]. (2024-11-20)[2024-12-21]. https://www.iimedia.cn/c400/105087.html.
[14] 刘亮. 网络直播销售与辽宁省文创企业产品的发展与机遇[J]. 商场现代化, 2024(14): 29-32.
LIU L.The Development and Opportunities of Online Live Streaming Sales for Cultural and Creative Enterprise Products in Liaoning Province[J]. Market Modernization, 2024(14): 29-32.
[15] 杨雪, 唐郁明. 基于文化元素整合的文创商品设计开发模型研究——以山东省为例[J]. 艺术科技, 2018, 31(2): 4-6.
YANG X, TANG Y M.Research on the Design and Development Model of Cultural and Creative Commodities Based on the Integration of Cultural Elements: Taking Shandong Province as an Example[J]. Art Science and Technology, 2018, 31(2): 4-6.
[16] 王菲菲. 具有故事性的文创产品设计与开发[J]. 包装工程, 2025, 46(6): 416-419.
WANG F F.Storytelling-oriented Design and Development of Cultural and Creative Products[J]. Packaging Engineering, 2025, 46(6): 416-419.
[17] 薛可. 博物馆文创火爆背后的文化创新[J]. 人民论坛, 2025(8): 90-93.
XUE K.Cultural Innovation Behind the Popularity of Museum Cultural and Creative Products[J]. People's Tribune, 2025(8): 90-93.
[18] 王锋. VR技术在文创产品开发与设计中的应用[J]. 包装工程, 2025, 46(8): 478-481.
WANG F.Application of VR Technology in the Development and Design of Cultural and Creative Products[J]. Packaging Engineering, 2025, 46(8): 478-481.
[19] 三星堆博物馆. 文创精品[EB/OL]. (2021-08-21)[2023-10-11]. https://www.sxd.cn/boutique.
Sanxingdui Museum. Cultural and Creative Boutique[EB/OL]. (2021-08-21)[2023-10-11]. https://www.sxdcn/boutique.
[20] 姚湘, 颜祺芳, 刘俊. 基于服务蓝图的文创产品用户体验设计研究及实践[J]. 包装工程, 2021, 42(24): 140-146.
YAO X, YAN Q F, LIU J.Research and Practice on User Experience Design of Cultural and Creative Products Based on Service Blueprint[J]. Packaging Engineering, 2021, 42(24): 140-146.
[21] 唐靖雯, 王锋, 钟劲松, 等. 基于游客感知价值理论的博物馆文创产品设计与应用研究[J]. 包装工程, 2024, 45(24): 163-171.
TANG J W, WANG F, ZHONG J S, et al.Research on the Design and Application of Museum Cultural and Creative Products Based on Tourist Perceived Value Theory[J]. Packaging Engineering, 2024, 45(24): 163-171.
[22] 李阅, 卢遥. 年轻群体旅游文创产品的开发策略——以三星堆盲盒为例[J]. 现代商贸工业, 2023, 44(2): 14-15.
LI Y, LU Y.Development Strategies for Cultural and Creative Tourism Products for Young Groups: Taking Sanxingdui Blind Boxes as an Example[J]. Modern Business Trade Industry, 2023, 44(2): 14-15.
[23] 张光珊. 基于三星堆青铜面具IP文化的文创设计研究[D]. 贵阳: 贵州师范大学, 2022.
ZHANG G S.Research on Cultural and Creative Design Based on the IP Culture of Sanxingdui Bronze Masks[D]. Guiyang: Guizhou Normal University, 2022.
[24] 赵垠婷, 纪莉. 文创产品设计赋能地方经济高质量发展策略研究[J]. 包装工程, 2025, 46(10): 392-395.
ZHAO Y T, JI L L.Strategies for Empowering High-quality Development of Local Economy through Cultural and Creative Product Design[J]. Packaging Engineering, 2025, 46(10): 392-395.